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NOT in Singapore though. I will say it is a very darling move, given the differences between RAV4 and the new X-Trail (aka Rogue in USA). Or Nissan might be buying those super rundown unit to make its SUV feel better, which would not be a fair comparison so to speak. But I do see the opportunity that it can be done in Singapore, not Nissan vs Toyota though. The first pair that pop up in my mind was Kia Sorento and Mercedes GLB200 (since so many here are comparing these 2 apple and orange, just because both are "around" the same price point - I see lots of different though). But why Cycle and Carriage should consider doing this? Well since there are a pool of potential buyer looking at both models, allowing the test drive of GLB at Kia showroom and Sorento at C&C showroom might actually be a win-win situation, since buyer would be more likely to walk away choosing one of these 2 models represented by the same AD. Make sense? Nissan Will Be Offering Free Toyota RAV4 Test Drives To Sell More Rogues – Wait, What? Nissan is confident that the 2021 Rogue is far better than the Toyota RAV4, which is why they will be offering free test drives in the rival model to potential customers at its dealers this December. The automaker expects around half of its 1,074 U.S. dealers to embrace this unconventional strategy, which is not without risk, because “a percentage of customers are inevitably going to value the differences between the models differently than expected”, Tyson Jominy, J.D. Power’s Power Information Network VP, said, cited by AutoNews. The news outlet got its hands on a video message sent to dealers by Nissan’s VP of Sales and Regional Operations, Judy Wheeler, who said: “We know that when consumers check out the all-new Rogue side by side with the RAV4, they will be amazed by our standard, advanced technology, premium design… and, most of all, outstanding overall value.” Wheeler told AutoNews that “when you test drive our vehicle versus the major competitors, you’re going to end up purchasing this vehicle because it’s that much better.” Toyota already knows of Nissan’s strategy to use a rented RAV4 to try and sell more Rogues, and they are actually “flattered”. “We are confident their dealers and customers will appreciate the quality, value, versatility and safety features that have made the RAV4 the no.1-selling (compact) SUV in the United States”, said the brand’s chief of sales, Bob Carter. The unorthodox campaign is known internally as ‘Rogue Gone Rogue’ and is part of a four-month advertising push described by Wheeler as “the most robust marketing campaign in Nissan’s history”. The 2021 Nissan Rogue has an MSRP of $25,650. Power is supplied by a 2.5-liter four-cylinder engine, making 181 HP and 245 Nm of torque, mated to a standard CVT and FWD – with AWD being a $1,400 premium on all grades. The 2021 Toyota RAV4, on the other hand, is priced from $26,050, and comes with a 2.5-liter four-cylinder engine, rated at 203 HP and 249 Nm, paired to an eight-speed transmission, in the base model.
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