Chinese cars gun for European market[/url]
For the first time in its long history the Geneva International Motor Show is playing host to a Chinese manufacturer.
Brilliance, based in Shenyang, is looking to use the annual event as a springboard for cracking the Swiss and European markets. But are motorists ready to buy a Chinese car?
One man who has no doubts is Hans-Ulrich Sachs, chairman and managing director of HSO Motors Europe, which is responsible for setting up a distribution network for Brilliance.
He dismisses talk of the poor reliability and poor reputation of Chinese cars as not something that concerns Brilliance.
"We have well-proven technology as far as the engine and the gearbox are concerned