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as an old man, I am keen to re skill and re learn to be prepared for the possible disruption in my job. Anyone here have taken the opportunity the govt has provided in terms of Cybersecurity and is there a list of the organisation that is keen to soak up the graduate after taking the course?

Nicole Seah say she represent us wor... [flowerface] From Nicole Seah Facebook Page: https://www.facebook.com/notes/nicole-seah-%E4%BD%98%E9%9B%AA%E7%8E%B2/representing-singapore-in-usa/199184180152661 Representing Singapore in USA October 4, 2011 at 7:08pm I am currently in USA for a 2-week leadership seminar at the East-West Center in Honolulu that aims to promote a deeper engagement of APAC-US relations. The jet lag is something new! It must be 6pm in Singapore now. But it is past midnight and I am wide awake, excited to share my experiences. There is one representative from each country - China, India, Taiwan, Indonesia, South Korea. There are also a couple of young elected officials from the US. Will post photos once I receive them from the organiser. The other delegates have asked so much about Singapore, as they followed the General Elections closely. I told them that social media has given the people their voice and a platform to speak up, a privilege which some in developed democracies have taken for granted. One interesting experience in Honolulu was when a waitress asked me how my drink was. I casually mentioned that it was a bit bitter. To my surprise, she offered to change it immediately on the spot for free, and even provided some additional recommendations on other drinks I could try. The Asian counterparts were very pleasantly surprised, but the US delegate said that it is very common, and that they pride themselves on a service that is extremely personable and friendly. It was a small, simple gesture that made my day. To the waitress, she was just doing her job, but to me and the other delegates, she really went the extra mile and put so much pride in her work. I will be visiting a military base tomorrow, to learn more about regional security issues. Really thankful to the US Embassy for the nomination to attend this programme. There are many inspiring individuals to learn from. Good night and Aloha! (Or good evening to all in Singapore)

Infiniti announced that it is signing on to be a sponsor of Red Bull's Formula One racing team. It is the first time that Infiniti is signing on to a global sponsorship of any kind, previously preferring regional tie-ins in sports such as tennis and sailing. But as the Japanese brand looks to expand globally, an expanding F1 series looks like a logical partner to the company. "Infiniti has launched in Europe and is going into Russia, India and China, just as F1 has done, so it's a good fit for us," says Sproule, global marketing marketing communications chief. The association with Red Bull, says Sproule, sprung from Red Bull's use of Renault engines. Renault and Nissan are global alliance partners, with the French automaker holding a controlling stake in Nissan. CEO Carlos Ghosn is at the top of both automakers. The Renault engines may even be rebranded "Infiniti." Red Bull, of course, won the championship title in Formula One last year. "It's also good to be with a winner, of course," said Sproule. Red Bull, says Sproule, has a broad appeal as the biggest energy drink brand in the world. The Austrian beverage company has associated its brand with numerous extreme sports, as well as owning the New York Red Bulls Major League Soccer team. It also has great crossover appeal between rich luxury car buyers, as well as young aspiring luxury car buyers who could not afford big sticker prices yet. Nissan has plans for Infiniti to be a bigger player in luxury circles worldwide. F1 attracts a good amount of luxury car buyers worldwide, and is catching on in important markets for luxury brands like China and Russia.

SINGAPORE: Shares of telecom giant SingTel gained one per cent to S$3.00 on Tuesday on news that it has bagged the title sponsorship for the Singapore Grand Prix for another two years until 2012. Analysts said the sponsorship will further boost the company's profile and could potentially bolster its share price as well going forward. The sponsorship renewal follows the expiry of its initial three-year contract last month. In a statement, SingTel said the Formula One race in Singapore has raised awareness and strengthened SingTel as a global brand. Market watchers agree but warn that after three years, SingTel may have to re-inject some energy into the race experience and prevent any 'fan fatigue'. Ben Flint, Head of Asia Pacific at sports and entertainment marketing agency Fuse said: "2010 felt flat in comparison to the initial euphoria of the first event in 2008 and the additional buzz created by F1 Rocks in 2009." He added that not just SingTel but all stakeholders need to "dial up the energy". SingTel seems to have this on their minds as well, announcing several 'firsts' for this year's Grand Prix. For example, SingTel will be introducing a multi-platform viewing experience for this year's race, allowing fans to catch the race action anywhere - whether it is "live" on STAR Sports on mio TV Channel 115, online, or with their mobile devices. SingTel did not reveal how much it forked out to renew the contract but previous media reports have speculated it paid between US$8 million and US$10 million. Observers said this should not cause a dent to the company's coffers and will not have an impact on the telco's share price as it would have been factored in by now. Wong Sui Jau, Managing Director of Fundsupermart, said: "SingTel generally has been growing and has actually expanded its regional footprint as well, so this is a good way to increase their brand awareness. "So generally I think it is a good idea to keep up this kind of branding because you actually have to keep on continuing to spend money to achieve the constant awareness, because people's attention span tends to be very short." source http://www.channelnewsasia.com/stories/sin...1113740/1/.html

http://www.channelnewsasia.com/stories/cor...1097555/1/.html "StanChart said that on the first day the deal was announced, it already saw a return of some US$8 million - just through media coverage alone." Can anyone explain how this is being measured?