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Supermarket chain NTUC FairPrice said an image circulating on the Internet, of its air-flown fresh pork bearing a 'halal' sticker, is an insensitive hoax in poor taste. A mischievous hoax of a tampered packaging of NTUC FairPrice fresh pork carrying a halal certification mark has resurfaced on Facebook recently, after more than six years. NTUC FairPrice said it is both insensitive and done in poor taste. The image started circulating on the Internet in 2007. FairPrice CEO, Mr Seah Kian Peng, said it is mindful of the serious religious implications of the matter and regards this as a wilful act of mischief, and had lodged a police report then. Mr Seah assured the public that the original packaging of Pasar Fresh Pork does not carry the halal sticker from the Islamic Religious Council of Singapore (MUIS). He said as with all nutritional and product information for food items, FairPrice takes great care in ensuring the information printed is accurate and certified. Mr Seah urged the public not to circulate the image any further, so as to avoid any unnecessary confusion or offence. Anyone with queries can contact the FairPrice customer hotline at 6552 2722 or email [email protected]. Source: http://www.straitstimes.com/breaking-news/singapore/story/halal-pork-label-insensitive-hoax-fairprice-20140127