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Who ordered one? The new Phantom is a triumphant expression of Rolls-Royce’s titanic ambition https://www.wallpaper.com/lifestyle/rolls-royce-phantom-2018 Pent-up demand greets new Rolls-Royce Phantom http://www.businesstimes.com.sg/transport/pent-up-demand-greets-new-rolls-royce-phantom Our focus on the latest Rolls-Royce Phantom explored only a singular facet of this remarkable car’s creation; the ‘Gallery’ feature that allows owners a place for bespoke artworks embedded in the dash. The car launched with seven unique commissions, including works from Thorsten Franck, Liang Yuanwei, Richard Fox and Helen Amy Murray. It was the fluid sculpture of London studio Based Upon that caught our eye, but truth be told, every aspect of the Phantom is something of a creation story, from the impressively engineered platform that sits beneath the imposing bodywork, to the extraordinary complexity of the internal craftsmanship and the little flourishes of detail design that abound. As we noted, commissioning a high-end luxury car like a Phantom has become more and more like specifiying a house or a yacht; a collaborative creative process with limitless options. The new car is the eighth model to bear the Phantom name, but you can sure that practically no two car in this 92-year lifespan has been completely identical. From the very earliest days, the Phantom wasn’t so much a mode of transport as a platform for sybaritic self expression, the self-proclaimed ‘best car in the world’ that existed in a field of its own for most of its life. It’s getting crowded at the top, so Phantom needed to move on. Not that there was any particular wrong with the seventh generation model, a titanic cliff face of an automobile, crafted with enormous assurance at BMW’s DesignWorks studio in order to represent the essence of what was, back in 2003, the complete reinvention of the brand. Fourteen years later, the newest machine to bear the Phantom name was revealed. Unsurprisingly, this is still a monumental piece of automotive design, more akin to a small building than a piece of private transportation. The Phantom has always been about superlatives – price, scale, technology – so Rolls-Royce’s designers and engineers have had to work hard to make light work of a heavy brief. The result will grace the smartest forecourts, rivieras, and private driveways for a generation. Overseen by Rolls-Royce’s design director Giles Taylor, the new car achieves that rare mix of maintaining tradition without jettisoning modernity, swathing the cabin in the traditional mix of leather, wood and chrome, emphasising the architectural and sense of space. The bodywork is evolutionary, not revolutionary, yet retains the undeniably imperious stance that puts the Phantom a head and shoulders above the rest. New Phantom deliveries begin in early 2018, but already change is afoot. Rolls itself is readying a high-riding 4x4, code-named ‘Cullinan’, for launch later next year. And more to the point, given the Phantom’s decade-plus lifespan, could this be the last conventional model before the luxury car evolves into something altogether different? We won’t get behind the wheel – and into that back seat – until later in the year.

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For the first time, Rolls-Royce Motor Cars is running a Chauffeur Driving programme across the Asia Pacific region, in countries like Singapore, Taiwan, Macau and Bangkok where there are traditionally a larger proportion of chauffeur-driven Rolls-Royce owners. Called the 'White Glove Programme', this unique training is being conducted for new and experienced chauffeurs to help them to better handle their clients' Rolls-Royce cars. This programme is not about performance driving but instead focuses on enlightening drivers to have a thorough understanding of great driving etiquette, standards, best practice, car handling, safety and delivering a truly Rolls-Royce journey. The training will be conducted by UK-based Rolls-Royce expert, Andi McCann, who is highly experienced in working with chauffeurs and professional racing drivers. Chauffeurs also have to care for their passengers during loading and unloading, as well as make sure their needs are well taken care of. Along the way, they must not only drive safely but also at all times ensure the safety and security of their passengers. With Rolls-Royce, Andi is the company's approved VVIP Chauffeur, a Rolls-Royce Chauffeur and etiquette trainer, a Rolls-Royce product expert and trainer and Rolls-Royce Chauffeur for the Board of Directors, CEO and Chairman.

Bespoke automaker Rolls-Royce Motor Cars celebrated the opening of its new showroom in the famous city of St. Petersburg in Russia. The new showroom will help serve increasing demand for Phantom and Ghost models and will provide the most discerning clientele in the region, with direct access to the pinnacle super luxury brand. The dealership is located at the Astoria Hotel in one of the European cultural capitals, and will be under the fine care of Tatiana Fitzgerald - who is also the Managing Director of Rolls-Royce Motor Cars Moscow. The unique Rolls-Royce Bespoke personalisation service will also be available from the new showroom, underlining the further growing popularity of this service among owners in Russia. Nearly all Phantom family models and three out of every four Ghosts contain some element of individuality. Wraith, the most powerful Rolls-Royce in history, was presented at the grand opening in St. Petersburg, for the first time by the shores of the Baltic Sea. The ultimate Gran Turismo combines super luxury and refinement with power, style and drama. The bold, charismatic lines of Wraith are a brave step forward for Rolls-Royce and the car has received overwhelming feedback since its debut at the Geneva Motor Show 2013. Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars, commented, "St. Petersburg, with its timeless beauty and elegance, forms the ideal backdrop to stage Rolls-Royce motor cars in this outstanding showroom. Our presence here marks an important milestone in the sustained development of Rolls-Royce in Russia." He added, "I am particularly pleased to see that a team with a proven track record in the world of super luxury will take care of the customers in and around St. Petersburg. Tatiana and her team have a wealth of experience and will add great momentum to the sphere of luxury in the Leningrad region." Tatiana Fitzgerald commented, "Rolls-Royce has a very rich history in St. Petersburg and is where the first Rolls-Royce touched Russian ground more than 100 years ago. We are really excited to write the next chapter of the Rolls-Royce story in Russia." Last year, Rolls-Royce celebrated a third consecutive record year as 3,575 cars were delivered to customers across the world, marking the highest annual sales in the 109-year history of the brand - with Russia continuing to be the best selling market in Continental Europe. 19 of the 107 dealerships in the world are located in Europe, including the new St. Petersburg showroom.

Unfazed by the European debt crisis and sluggish global economy, Rolls-Royce plans to increase the number of dealers from 105 to 120 worldwide in countries such as Vietnam, Thailand and Chile to target the well-to-do. Rolls-Royce is counting on the growing wealth in Asia and South America to generate demand as the debt crisis dampens sentiment among Europe's rich. The number of households in these regions with more than $5 million in assets is set to grow by 3 to 5 percent per year in the coming years, said Torsten Mueller-Oetvoes, Rolls-Royce's CEO. "Of course, we feel that the mood isn't the best in certain markets, but we're able to compensate with growth in places such as Russia, the Middle East and China," he said. "Our goal is to grow sustainably and not chase volume. Rolls-Royce will remain exceptional," Torsten added. The concentration of wealth is increasing in developing markets. The Asia-Pacific region overtook North America with the most high-net worth individuals in 2011. Earlier this year, Rolls-Royce created a Year of the Dragon special edition of the Phantom for the China market, featuring a hand-painted gold dragon on each side of the wheelbase. They were sold out within two months. China is the perfect example rising affluence in Asia.

[extract] For the ultra-rich folks who want to make their final journey in style, this is for you. Custom hearse builder, Biemme Special Cars, has converted a Rolls-Royce Phantom into the world

Spotted in SG: Rolls Royce Phantom Targa Top Mini Coupe

Boosted by its new entry-level Ghost limousine that was launched in most markets in December '09, Rolls Royce sales surged to 678 cars during the first five months of 2010, recording an impressive 146 per cent increase year on year. The new Ghost sells for around US$250,000 as compared to US$380,000 to US$450,000 price tag of the four available variants of the British firm's flagship Phantom series, thus opening a new market for Rolls Royce. Last year, the BMW Group-owned brand saw its sales fall by 17 per cent to just over 1,000 units, which led the maker cut production and fire some temporary workers. Rolls Royce boss, Torsten M

The insatiable appetite for luxury cars has brought about the Rolls-Royce Ghost to a whole new level. Saying that, what exactly does it mean by a whole new level? It's like utilising the power of technology to improve a certain work of art. From The Terminator to Transformers. Or perhaps from a non-coloured Nokia cell phone to a dashing iPhone. Or it could just be from Phantom to Ghost. /center]While it's hard not to make it too big a deal, for this car, it could just be remotely related to most people's idea of it. How not to? With the price of $969,000 (as of 21 March 2010) and the world-infamous flying lady mascot on the nose, the Ghost is a heavyweight car. The all new Rolls-Royce Ghost has alternatively been described as small or baby Rolls. It's because this luxurious car is bigger than the Mercedes-Benz S-Class but slightly smaller than the Rolls-Royce Phantom. Since 2003, when the brand was transferred from Volkswagen to BMW, the line has included just one model - the Phantom and its four different variations. Needless to say, all that has changed with the introduction of the stunning new model. Nevertheless, the Ghost is envisioned more as a driver's car. It includes requisite technologies like iPod interface and automatic-distance cruise control, which also means a performance oriented bodywork, an eight-speed automatic transmission and a 6.6-litre twin-turbo V12. It

In the mid-70's the Traffic Police introduced a squad of TP travelling in unmarked policecar to catch those violating traffic rules especially the speedster. I wish the TP would re-introduce this to catch the speedster, reckless and hp-user besides.

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http://www.supercars.net/PicFetch?pic=2003_rolls-royce_phantom-1.jpg Rolls-Royce Motor Cars Limited has revealed the all-new Rolls-Royce Phantom today at the company's new manufacturing plant and head office at Goodwood in West Sussex, UK. It is just four and a half years since BMW Group became the custodians of the Rolls-Royce marque for automotive use, in July 1998, and committed to launch a new company, a new plant and a new motor car in January 2003. Entirely new from the ground up, the Rolls-Royce Phantom captures the essence of the world's most famous car brand, interpreted in an utterly modern way. Influenced by the guiding principles of Sir Henry Royce, Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it, the design and engineering teams began with a blank sheet of paper. The result is a motor car which incorporates cutting edge engineering technology, unparalleled quality and the finest in hand-built craftsmanship. The Phantom has a light-weight aluminium space frame body, a V12 engine which develops tremendous power and torque and a style, inside and out, which is every inch a Rolls-Royce. Designers immersed themselves in the heritage and design principles which had made Rolls-Royce world famous and found particular inspiration in the Phantom I and II models of the 1930s, the Silver Cloud of the 1950s and the Silver Shadow of the 1960s. Features like a long wheelbase, a short front overhang, a deep C-pillar, a long bonnet and a particular stance, which made these motor cars look as if they were lightly accelerating even at a standstill, were fundamental design elements and were incorporated into the new Phantom - quite apart from the famous grille and The Spirit of Ecstasy mascot. On the inside, the finest leather, Cashmere trim and fitted cabinetry have been used to create an atmosphere which is simple, yet of unquestionable quality. Access is via coach doors, which open from the centre of the car (the rear doors hinged at the back) reminiscent of the classic Rolls-Royce era and which have been chosen to give easy access to the rear. Combined with a flat floor they allow passengers simply to walk in to the rear, turn and sit down. A slightly curved lounge seat helps to create a social environment. The Rolls-Royce Phantom is easy yet rewarding to drive - something which is vitally important as the majority of owners will drive themselves most of the time. The high driving position gives an excellent view. Intuitive and effortless to drive, the Phantom is beautifully refined and precise in its responses. Self-levelling air springs, electronic dampers and multi-link rear, double wishbone front suspension combine with the long wheelbase and high profile tyres to give the perfect combination of ride and handling. The large wheels and tyres have been specially developed for the Phantom: it is the first car in the world to feature the advanced PAX run-flat tyre system as standard, which allows the car to run for 100 miles at 50 mph after a puncture. On the move, the purpose-designed 6.75-litre V12 engine provides huge reserves of power and torque. The Rolls-Royce Phantom will accelerate from 0-60 mph in 5.7 seconds (0-100 kph 5.9 seconds) and on to a limited top speed of 149 mph (240 kph). Behind the wheel, the low-down torque wafts the Phantom swiftly yet effortlessly from tick-over. Peak torque is 720 Nm (531 lb ft) at 3500 rpm, but more importantly 75 per cent of that total is developed at just 1000 rpm. Maximum power is 460 PS (338 kW). The latest in combustion technology - variable valve lift, variable valve timing and direct fuel injection - helps produce excellent fuel economy for a motor car of the Phantom's size and power. On the EU extra urban cycle it returns 25.7 mpg (11.0 l/100 km) and a combined figure of 17.8 mpg (15.9 l/100 km). As well as the main features of the Phantom, there are a number of delightful detail touches which help to make this such a special motor car - something in which Rolls-Royce has always taken pride. For example; the electrically retractable Spirit of Ecstasy, which can be lowered out of sight whenever the Phantom is parked; the wheel hub centres, bearing the interlinked double-R logo, which remain upright; and the umbrellas which will be found stowed within each rear door. Tony Gott, chairman and chief executive of Rolls-Royce Motor Cars, says: For nearly 100 years, Rolls-Royce has been the icon of motor engineering and design. The name has entered the language as an expression of perfection. The new Rolls-Royce Phantom is, we believe, entirely in keeping with that long and illustrious heritage, yet is totally contemporary in its design and technology. Its name evokes the personality of the Phantom I and II models of the 1930s and reflects timeless values of quality, distinction and authority, combining the best of the past with the best modern design, engineering and technology to take Rolls-Royce firmly into the 21st century. Story by Rolls-Royce Motor Cars Limited

Am I the only one who thinks Rolls Royce's new car isn't the most elegant thing on earth? And what's with the small lights?