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In an innovative marketing campaign, Chevrolet UK tried to capture the attention of the public with its life-size replica of the new Orlando MPV made from 1.5 tonnes of Play-Doh parked up in a London street. The Chevrolet marketers came up with the idea after surveying 1,000 UK adults for their favorite nostalgic toy from their childhood. Play-Doh took the first place with 19 percent of the votes. This is followed closely by Legos with 17 percent and Kinder Egg with 15 percent. Crafted by a team of eight model makers over a two week period to mark the UK launch of Chevy
