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Kia's new flagship saloon, the K9, will be called the Quoris in international markets but perhaps with the exception of the European Union (EU). China's car brand, Qoros has filed a lawsuit to prevent Kia from using the name Quoris in the EU. As a result, a preliminary injunction has been imposed on Kia over the usage of the word. A preliminary injunction can be defined as an order by the court requiring the defendant to do or refrain from doing some action while pending a full trial on the merits of the lawsuit. The court determined that consumers could become confused about the 'similar named' car maker and a car model. On the court's judgment, Qoros vice chairman, Volker Steinwascher, commented, "We are pleased with the decision of the court as we succeeded in our first step towards protecting our brand name. We look forward to the first public debut of our vehicles at both the Geneva and the Shanghai auto show in 2013." Qoros was established four years ago from a partnership between Chery and Israel Corporation, a global industrial holding firm. The new brand promises to focus on state-of-the-art technology with high level of user-friendly in-car connectivity and safety standards. It shall target young consumers in Europe and China. The first product from Qoros will be a 4-door compact sedan. Kia has yet to issue a statement regarding the court's decision.

[extract] Kia

[extract] Oh no, it looks like Peter Schreyer's team over at Kia has run into a styling quandary. The newly released official pictures of the Mercedes Benz S-class / BMW 7 series sized Kia K9 tells me that he has suddenly decided to loose his Audi roots and design something that looks like a BMW 7 series from the era where I (and a whole lot of BMW critics) hate

[extract] Kia has finally released the official renderings of the all-new Kia K9, which is a replacement for the Opirus in South Korea as Kia's top model. The new rear-wheel-drive sedan is based on the platform of sister company