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I have mixed feeling when reading some of the recent news about this once a luxurious brand. People of my era would probably remember that in the 70s to 80s, where Audi and BMW have yet to establish a strong footing in the premium segment and Lexus was still in the womb of Toyota, Jaguar stand shoulder to shoulder with Mercedes, if not taller. However, things took a downturn with more competition (from Audi, BMW, Volvo and Lexus) and the mismanagement of the marque by its parent company (and the UK government), which results in the sales of Jaguar to Ford in 1990 and subsequently to Tata in 2008. The merger with Land Rover to form JLR group in 2013 sounds like a brilliant plan to revive the brand, but not in the actual. Fast forward to 2024, with the push by EU to phase out gasoline model by 2040, it added more uncertainty to most automotive manufacturers. Jaguar too has to decide which path to take since it has finite funding, and they have place their bet on EVs about 2 years back, with the sudden halt in the development of a new XJ (which has already been spotted in production ready outfits). That is not the only changes, as Jaguar also plan to go upmarket to take on Bentley, Aston Martin and such, which is a VERY bold move. Will they succeed or gone down in history? I wish them all the best! Jaguar To Kill All Gas Cars In 2024 To Embrace EVs Jaguar is taking a different approach in its plan of producing nothing but battery-electric vehicles. Whereas most other brands are slowly making the transition over the coming years if not decade, Jaguar has confirmed it will cease production of its gas-powered models before introducing a new lineup comprised exclusively of BEVs. Jaguar has stopped building the XE, XF and F-Type; I-Pace and E-Pace to stop in Dec Jaguar has confirmed production on five model lines will end in 2024, leaving the F-Pace as the last car it’ll build before it begins its electric era from 2025. A company spokesperson confirmed production of the XE, XF and F-Type sportscar had already finished, while the E-Pace small SUV and game-changing I-Pace EV – both built in Austria – will be stopped in December 2024. Jaguar, a British Car Brand, Has Stopped Selling New Cars in the UK Announced nearly four years ago, Jaguar Land Rover’s “Reimagine” global strategy had one hugely important bullet point: “Reimagination of Jaguar as an all‑electric luxury brand from 2025 to realize its unique potential.” 2025 is right around the corner, and while new EVs have not been unveiled yet, the end is nigh for cars with combustion engines. In fact, Jaguar has stopped selling new vehicles with conventional powertrains in its home market. That’s right—you can’t buy a brand-new Jaguar in the UK anymore. The E-Pace, XE, XF, and F-Type had already been axed, and now the F-Pace has also bowed out. Autocar received a statement from JLR: "From November 2024, new Jaguar sales will come to an end ahead. We have now ceased allocation of our current generation of Jaguar vehicles.” Owned by Tata Motors since 2008, Jaguar will be pushed upmarket. It won’t rival the likes of BMW, Mercedes-Benz, and Audi anymore. Instead, it’ll go up against the likes of Bentley and Aston Martin. The first EV after the brand’s reinvention is expected to be a Porsche Taycan competitor, with a Bentayga-fighting SUV to land in 2026. Both will be underpinned by the dedicated Jaguar Electrified Architecture, which will also serve as the foundation for a big sedan due later this decade.

The new Defender is being featured in more and more teasers by Land Rover to generate more buzz. It’s not your typical shadowy teaser image as the adjacent photo gallery was shot in Africa where a near-production prototype had to go through some serious hurdles in Kenya. Together with British non-profit organization Tusk Trust, the resurrected off-road SUV was used across the 14,000-hectare Borana Conservancy by wildlife managers to support conservation operations. Approximately two and a half years have passed since the last old-school Defender was built at the factory in Solihull, and we’re now just a few months away from its completely new successor. Land Rover will allegedly unveil the next-gen model in September and will have the iconic off-roader on sale soon. Like its predecessor, the revamped Defender will spawn a great variety of derivatives, from barebones off-roaders to luxurious and powerful versions in a bid to lure in a wider clientele. We’ve spotted it multiple times in short- and long-wheelbase configurations, but we’ve also been hearing rumors of a pickup truck with a single cab setup among other versions.

This appears to be the next Land Rover Discovery, hews closely to the design of the Discovery Vision Concept of 2014. In fact, you can match up almost every detail on this prototype to the concept. The SUV retains the subtle bulge that starts above the C-pillar as a tribute to the old Discovery, LR3 and LR4. The character line running from the fender vent to the edge of the taillight, the semi-floating roof design and the shape of the lights and front grille vents are all carried over from the concept as well. Outside of small proportional changes, this Discovery is a dead-ringer for its show-car predecessor. Clearly, the days of tall, upright, and boxy are numbered at Land Rover. Our spy photographer also expects this new Discovery to trade its current body-on-frame chassis for an aluminum unibody. This wouldn't be surprising as the Discovery Sport also uses an unibody chassis with a mix of aluminum and high-strength steel. Expect the future Discovery to make its debut at the end of this year or sometime in 2017 with a supercharged gasoline 3.0-liter V6 and possibly a diesel 3.0-liter V6. Rumors suggest that the current supercharged V6 may be replaced by a turbocharged 3.0-liter inline-six from Ford, and a plug-in hybrid may also become an option somewhere down the line.