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Cadillac was named as a 2012 Customer Service Champion at the J.D. Power and Associates Customer Service Roundtable in Orlando, Florida. To qualify for inclusion, a company must excel within its own industry and stand out among leading brands in 20 major industries evaluated by J.D. Power. The 2012 Champions were picked based on customer feedback, opinions, and perceptions gathered primarily from J.D. Power's syndicated research in 2011. "We're in the midst of a mission to enhance every interaction a consumer has with Cadillac," said Kurt McNeil, vice president of Cadillac Sales and Service. "We are strongly committed to customer satisfaction, and appreciate this external confirmation of our efforts." Earning this accolade is not without hard work. The American luxury carmaker has implemented changes to enhance that luxury customer experience. In addition, they have also conducted comprehensive experience training for dealership personnel and created an improved program of owner benefits called Cadillac Shield. The shield plan includes pre-paid scheduled maintenance, roadside assistance, OnStar and a myCadillac smart phone application, among many other various services. The Cadillac Shield program also covers the vehicle for 5 years and 100,000 miles on the powertrain, and 4 years and 50,000 miles bumper to bumper. The award certainly serve to enhance Cadillac