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The 2012 Geneva Motor Show has brought many automakers to the land famous for founding the Red Cross, chocolates, fine timepieces and etc. During this event, Ford has plenty to show the world what they have come up with. Other than the Fiesta ST, Tourneo concept van and the Kuga (or Escape), Ford has unveiled an important model which is the B-Max. You might ask; why is it important? Firstly, the B-Max targets the mini MPV market segment which has increased in popularity. A mini MPV is suitable for those who are looking for a car that provides extra space but not too large in overall dimensions (easy to manoeuvre around). And the B-Max offers not only that but something else that is rather innovative. The B-Max is based on the same platform used on the Fiesta and it does not have a B-pillar. Ford has emphasised that this feature is mainly for easy access into the rear seating area. How did Ford achieve this? This ingenious design integrates the central body pillars into the hinged front doors and the rear sliding doors. The usage of ultra high-strength steel for the integrated central body pillars offers five times more strength, if compared to the usage of ordinary mild steel. And Ford has ensured that this provides excellent crash protection especially from a side impact. This unique feature creates a wide opening which enables someone to load or unload bulky items and it is also useful for large sized passengers to move in and out of the rear passenger compartment. The B-Max is available with several petrol and engine types and the highlight is the all-new 1.0 litre, three cylinder engine from the EcoBoost engine family. The engine is mated to a six-speed dual- clutch transmission and it features a turbocharged direct injection and also a start-stop system. The Ford B-Max will go on sale in Europe later this year as a 2013 model. Photo credit: Net Car Show and Auto Blog