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Showing results for tags 'brand loyalty'.
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[extract] We have all heard about the term
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[extract] Conducted by Polk and AutoTrader.com, the 2012 New Luxury Vehicle Loyalty study examines the reasons why luxury car buyers stay loyal or switch to a competitor brand. The survey was conducted between September to November 2011 among 1485 American luxury car buyers from six high-end car manufacturers namely Acura, Audi, BMW, Cadillac, Lexus and Mercedes-Benz.
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