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Aug 6, 2008 REPLIES Petrol prices: Winning over customers is the name of the game WE REFER to Mr Richard Lau and Mr Tan Yu Wei's letters on petrol prices last Wednesday and Friday ('Why do petrol prices move in tandem at all stations?' and 'Why oil companies are seen as an oligopoly') respectively. Pump prices move rapidly to reflect market conditions because Singapore's retail petrol market is extremely competitive. Our consumers are very price sensitive, our geography is small and petrol station networks significantly overlap one another. Under such circumstances, competition is so keen that ExxonMobil is compelled to close any price gap very quickly. It also explains why ExxonMobil has no price differentials even if full cost recovery is not possible. For instance, there have been occasions in the past when a company raised its pump price only to back down in order to retain its customers, because its competitors did not raise theirs. ExxonMobil's key objective is to win over consumers. Given the market's price competitiveness, we have extended our competitive value proposition beyond fuel pricing to include loyalty programmes and a wide range of services and product offerings. This includes our alliance with NTUC FairPrice to give value and convenience to our customers through the largest network of Esso retail service stations. We are committed to continually introduce innovative products and services to improve our ability to compete in the market place. We also wish to reiterate that ExxonMobil believes that free market forces are the most efficient allocator of resources and should be the final arbiter of market prices. We are therefore against any form of anti-competitive practices. Loh Chee Seng Retail Sales Manager ExxonMobil Asia Pacific Pte Ltd http://www.straitstimes.com/ST%2BForum/Sto...ory_264865.html alliance with aunty lucy gives value meh? the things sold there almost as if not more then 6 1/2 -11. if really wanna win customers then drop those gimmicks points and fight on price lor, since they claim customers r price sensitive. wanna bluff also use rite facts mah

as above goto the jerviou road station and grab ur vulture. valid till end of august/ each coupon can use for $3 liscount on $40 pump. still get the 5+5% if uses the ahsoh card.

the ahsoh station at thomson road, opp the nurseries is now open. so hor, they dishing out bro-chor promoting item and inside hor got 4 pcs of $3 vulture. to be used for every the $40 u pump. this one hor, the discount is over and abv the ahsoh credit card hor + smile points. same same abit like the kortek station vulture inside the wheels magazine. so lemember to go collect ur vultures... good luck. smile