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Dear folks, Am building a brand campaign with a proposed tagline riding on Street Cred.... Just wanna hear some of your opinions (if any) as general readers of print media... Do you guys think there's a negative view on the use of "Street Cred" for branding purpose (towards publications). Feedback from my team is that yes, while it has elements of bold, hip and sassiness, it also conjures a sense of lawlessness and anti-estab, and has some connotations and associations with gangsterism. It is likely to alienate mainstream readers who are not "street cred".... There is a full suite of execution if this theme materialises, of which viral marketing would be one of the platforms of course, the last I wanna have is to have my campaign fail and the term Street Cred being ridiculed as Street Crap !!! Any inputs would be appreciated !!! and ooh, Happy New Year and have a roaring success in the year of the Dragon!!
