Jaguar's Next Chapter, A Calculated or Suicidal Move?

[ER-3682]

On 11/23/2024 at 11:25 AM, Beregond said:

I think they targeting their local market maybe.

Every 1 taste is different😬

Local Market are England,India or China.?

[ER-3682]

On 11/23/2024 at 11:11 AM, Mkl22 said:

I think next time the brand survives to sell hand bags and wallets. 
but then who the heck will buy a Jaguar branded bag? 😂

 

There are some People may like anything,look at Labubu,now so famous,so many Young & Old,Men & Ladies like it.

Edited November 23, 2024 by ER-3682

[ER-3682]

On 11/23/2024 at 10:46 AM, Beregond said:

I only want to know how much they pay designer for that 3 logos🤣🤣🤣

Maybe Indian used AI,Free.

[Beregond]

On 11/23/2024 at 12:20 PM, ER-3682 said:

Local Market are England,India or China.?

My best guess. Look at all the gold colour.

Its lean alot towards asian.???

[Carbon82]

The new concept look like something from Barbie the movie...

Jaguar Type 00 Concept

[mersaylee]

😂

[Volvobrick]

On 12/4/2024 at 10:29 PM, Carbon82 said:

The new concept look like something from Barbie the movie...

Jaguar Type 00 Concept

This is a someone's joke right? Like someone asked AI to generate in the seconds. 

The dash however looks like a good place to dry wet underwear. 

Edited December 4, 2024 by Volvobrick

[kobayashiGT]

On 12/4/2024 at 10:29 PM, Carbon82 said:

The new concept look like something from Barbie the movie...

Jaguar Type 00 Concept

aiyo. What is this? They ask ChatGPT to render car design ah? Alamak. Like kids play roblox sia.  

[Carbon82]

If all these are part of the marketing team's effort, they still do not attract much interest and that goes to show how much the brand has failed their customers...

Leaked letter suggests Jaguar's designers weren't happy with rebrand

A leaked letter from Jaguar’s internal design team to their boss Gerry McGovern, chief creative officer, reveals discontentment over the decision to outsource the project to external consultants Accenture Interactive, a move that some members of the design team feel has undermined their collaborative ethos and creative integrity.

Autocar India has reviewed the letter, which sources say was signed by around 25-30 members and given to McGovern as far back as September 2022. The letter expresses profound disappointment at the lack of consultation and speaks of the collaborative spirit that the internal team feels was overlooked: “We truly believe in an open and collaborative approach between all creative parties. Influencing and being influenced by each other. An essential environment to create one unique identity, which transcends holistically.”

The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history and aspiration.

The team’s frustrations are palpable. “We felt that the logo disconnects from the narrative and the visual identity of the Panthera products. On product, it feels too rounded and playful, which does not speak to us the feeling of ‘Exuberance’. It was also noted that the logo shared close similarities with other brands when we should be a ‘Copy of Nothing’,” the letter said.

Instead of creating a unique visual identity, the team alleges, the logo leans toward a generic aesthetic, failing to embody the exuberance and distinctiveness they had envisioned.

The decision to entrust the rebranding to Accenture Interactive, which had acquired Jaguar Land Rover’s in-house creative agency Spark44, appears to be the crux of the issue. The letter underscores the internal team’s frustration at being sidelined: “As a team, we worked collaboratively across our design disciplines for the holistic purpose and modern luxury narrative needed for the project. Everything was designed authentically with meaning and soul with a distinct purpose for which to develop.”

[Mkl22]

This British crap’s end is near….. 🤣

https://www.carwale.com/news/opinion-jaguar-sales-crash-by-975-per-cent-in-europe-its-now-or-never-for-the-carmaker/

[Jamesc]

Please bring back the curves.

[bsswan]

On 7/3/2025 at 10:23 PM, Mkl22 said:

This British crap’s end is near….. 🤣

https://www.carwale.com/news/opinion-jaguar-sales-crash-by-975-per-cent-in-europe-its-now-or-never-for-the-carmaker/

They can't sell anything when they don't make anything...... there is no Jaguar production, JLR are only doing the LR division until the e-Jags start manufacture. One unit has been seen testing at the ring recently so Jag will not sell anything, zero, until next year at the earliest.

This result was expected and known to JLR when they decided to discontinue all models, basically with immediate effect even before the replacement model had started testing.

[AuWeiJianClarence]

Jus curious. Any one still driving the XE or XF? Looking at afew 2019 reg model.

 

What's the pros and cons. Which jag specialised wksp would you recommend for PPI if really getting the car.

[ER-3682]

On 7/14/2025 at 9:05 PM, AuWeiJianClarence said:

Jus curious. Any one still driving the XE or XF? Looking at afew 2019 reg model.

 

What's the pros and cons. Which jag specialised wksp would you recommend for PPI if really getting the car.

Buy at near Scrap Value & Drive,2019 Cars COE not High,Price should be reasonable.

[107fan]

Hearsay the driving experience of the XE is pretty good and responsive. Comparable to beemer?

It's smaller than XF so may be more agile?

I tested a 2020 XF at Leng Kee before but wasn't enough to tell during the very brief drive. It feels very boat like, as you expect of a big E class size luxury sedan.

Acceleration was very linear. Car has power but don't expect to win any traffic light drag races.

[Volvobrick]

On 7/14/2025 at 9:05 PM, AuWeiJianClarence said:

Jus curious. Any one still driving the XE or XF? Looking at afew 2019 reg model.

 

What's the pros and cons. Which jag specialised wksp would you recommend for PPI if really getting the car.

Pro - your WS boss will love you deep deep.... 

[citydrivingsg]

If they bring back this satki Jaguar emblem on every new car model bonnet, I think will have a strong chance to regain back their market shares.

[Hamburger]

I wonder how many has owned a Jag before after the JLR group was formed.

 

While it's not the perfect car, I would rather be what the Chinese would say and drive a usual boring and so called reliable car.

宁为玉碎 不为瓦全