Jaguar's Next Chapter, A Calculated or Suicidal Move?

[Gnahp]

I remember seeing a Jaguar engine bay for the first time when I was a teenager

at that moment I was thinking:-

what a mess, who designed it? who manufactured it? and what kind of people will buy it?

[Ginyu]

On 11/3/2024 at 8:07 AM, Mkl22 said:

Good riddance to all British brands. All shit… 

glad to have Japanese, then Koreans around to crush them from the 70s onwards. Else we would still be having their crap now. 
somehow the Brits just don’t know how to manufacture cars, all their brands all failed! MG, Jag, Land Rover, rolls Royce, lotus, Aston Martin, McLaren…. All pok… need huge injection of money to keep afloat. All of them have reliability issues. All Nice to look at but lousy to own. 
both management and engineering just as crap.  🤣

Mini and Bentley?? Surprised Wearnes still around 🤣

[ER-3682]

On 11/3/2024 at 3:24 PM, Gnahp said:

I remember seeing a Jaguar engine bay for the first time when I was a teenager

at that moment I was thinking:-

what a mess, who designed it? who manufactured it? and what kind of people will buy it?

Old Jaguar,need to buy 2 units,1 on the Road Driving,1 in Workshop,work on the old V12 is a nightmare,Mechanic must have experience,esp in those Days,no OBD Port to plug in Scan Tool for Codes.

[Mkl22]

On 11/3/2024 at 8:49 PM, ER-3682 said:

Old Jaguar,need to buy 2 units,1 on the Road Driving,1 in Workshop,work on the old V12 is a nightmare,Mechanic must have experience,esp in those Days,no OBD Port to plug in Scan Tool for Codes.

There is a EE plate E type that lives around east coast area, V12 unit. Looks to be used daily if not pretty often. 

[Ct3833]

Looking at all the popular EVs that come from China, soon there will be xiaomi as well, they have injected a lot of end user experience into the car, from touch screen to all sort of small electronic  gadgets and details, this is what China is good at as they have been the biggest electromic manufacuting country in the world, that may explain why the BYD,  Xpeng etc are so saught after globally, other than being price competitive 

Edited November 3 by Ct3833

[Lethalstrike]

On 11/3/2024 at 8:07 AM, Mkl22 said:

Good riddance to all British brands. All shit… 

glad to have Japanese, then Koreans around to crush them from the 70s onwards. Else we would still be having their crap now. 
somehow the Brits just don’t know how to manufacture cars, all their brands all failed! MG, Jag, Land Rover, rolls Royce, lotus, Aston Martin, McLaren…. All pok… need huge injection of money to keep afloat. All of them have reliability issues. All Nice to look at but lousy to own. 
both management and engineering just as crap.  🤣

Now is,

MG, Jag, Land Rover, rolls Royce, lotus, Aston Martin, McLaren

Chinese, Indian, Indian, German, Chinese, Still British for now, Middle Eastern 

😆

[serenade]

On 11/3/2024 at 10:20 PM, Mkl22 said:

There is a EE plate E type that lives around east coast area, V12 unit. Looks to be used daily if not pretty often. 

A rare, expensive, great looking and very desirable collector's car. The owner must either be a great hands-on mechanic, or knows of one. Those 4 Stromberg or SU carburetors are a nightmare to keep in tune with each other.  I used to frequent a workshop located in an Esso petrol station along Clemenceau Avenue in the 1980s. The chief mechanic there was a Jaguar V12 engine specialist. 

He gave me face to service my humble Mitsubishi Colt amidst all the Jags. 

[Lethalstrike]

On 11/2/2024 at 2:24 PM, Carbon82 said:

I have mixed feeling when reading some of the recent news about this once a luxurious brand. People of my era would probably remember that in the 70s to 80s, where Audi and BMW have yet to establish a strong footing in the premium segment and Lexus was still in the womb of Toyota, Jaguar stand shoulder to shoulder with Mercedes, if not taller.

However, things took a downturn with more competition (from Audi, BMW, Volvo and Lexus) and the mismanagement of the marque by its parent company (and the UK government), which results in the sales of Jaguar to Ford in 1990 and subsequently to Tata in 2008. The merger with Land Rover to form JLR group in 2013 sounds like a brilliant plan to revive the brand, but not in the actual.

Fast forward to 2024, with the push by EU to phase out gasoline model by 2040, it added more uncertainty to most automotive manufacturers. Jaguar too has to decide which path to take since it has finite funding, and they have place their bet on EVs about 2 years back, with the sudden halt in the development of a new XJ (which has already been spotted in production ready outfits). That is not the only changes, as Jaguar also plan to go upmarket to take on Bentley, Aston Martin and such, which is a VERY bold move.

Will they succeed or gone down in history? I wish them all the best!

Jaguar To Kill All Gas Cars In 2024 To Embrace EVs

The entire JLR organisation is led by idiots at the helm. Numerous European makers (the big 3 Germans, Volvo, VW) have already pulled back from their original plans to go EV only due to government incentive cutbacks, slowing demand, dynamic geopolitical situations etc. Going all in for EV only is being fool-hardy at best. The previous JLR CEO, Thierry Bolloré who okayed the doomed to fail "Reimagine" strategy already resigned and ran road. 🤣

Competing with Aston Martin, Bentley and Rolls Royce means a huge drop in sales volume worldwide. Can they stomach this move and yet have so much profit per car to make up for the shortfall in sales volume? 

[ER-3682]

Just a few Words,British type of Management,not only Cars,every Factory also failed included Tools...almost all big Factories don't belong to them anymore.

[Soya]

The yanks and frenchies make crap cars but their patriotism drowns out the noises 

The brits surrender maciam during WW2 n sell them to Indians, PRCs, Germans but somehow think they still da best...lol

 

[Gnahp]

On 11/4/2024 at 10:00 AM, serenade said:

A rare, expensive, great looking and very desirable collector's car. The owner must either be a great hands-on mechanic, or knows of one. Those 4 Stromberg or SU carburetors are a nightmare to keep in tune with each other.  I used to frequent a workshop located in an Esso petrol station along Clemenceau Avenue in the 1980s. The chief mechanic there was a Jaguar V12 engine specialist. 

He gave me face to service my humble Mitsubishi Colt amidst all the Jags. 

he needs doses of self affirmation from time to time by servicing japanese cars

otherwise, he will give up his job as a mechanic if only doing Jaguar 😁

[D3badge]

On 11/3/2024 at 6:21 AM, ER-3682 said:

Like Ex-PM Goh,said 20xx put Singapore into World Cup Soccer.

Did he say that? I only remember when I was having the time of my life in Melbourne, he ask me in parliament, “you quitter or stayer”?
i was like huh?  Ok ok chill I stay , I stay……

[Carbon82]

On 11/4/2024 at 9:45 AM, Lethalstrike said:

Now is,

MG, Jag, Land Rover, rolls Royce, lotus, Aston Martin, McLaren

Chinese, Indian, Indian, German, Chinese, Still British for now, Middle Eastern 

😆

Add a few more to your list. 

Bentley - German

Caterham - Japan

London Cab - China (n.k.a. LEVC)

Mini - German

Morgan - Italian 

Rover - 魂飞魄散，永不超生 with Rover brand name bundled together with the troubled JLR while the car 接尸还魂 reborn as Roewe in China, no thanks to BMW for selling the asset and brand ownership separately

Vauxhall - American/Italian/French, a.k.a.zup zeng

Austin, Jensen, Triumph, etc. 

[bsswan]

On 11/5/2024 at 12:08 AM, Carbon82 said:

Add a few more to your list. 

Bentley - German

Caterham - Japan

London Cab - China (n.k.a. LEVC)

Mini - German

Morgan - Italian 

Rover - 魂飞魄散，永不超生 with Rover brand name bundled together with the troubled JLR while the car 接尸还魂 reborn as Roewe in China, no thanks to BMW for selling the asset and brand ownership separately

Vauxhall - American/Italian/French, a.k.a.zup zeng

Austin, Jensen, Triumph, etc. 

Vauxhall was always part of Opel/GM since I think Rootes days.

Austin, Morris, and Triumph sucked into British Leyland and rebranded later after the disastrous 1970's worker strikes to Austin Rover then just Rover. I think Humber was also sucked inside at one point, or just left to die. There are still talks of being able to bring TVR back from the dead.

I cannot remember what happened to Sunbeam after collaboration with Talbot/Chrysler - very good rally cars at the time, competing alongside the excellently balanced (despite rear engine) French Simca.

[Lethalstrike]

On 11/5/2024 at 12:08 AM, Carbon82 said:

Add a few more to your list. 

Caterham - Japan

Wah this I don't know. Didn't know this niche little maker is Japanese owned. 

 

[Toeknee_33]

https://www.autocar.co.uk/car-news/consumer/jlr-faces-ongoing-supply-issues-year-after-apologies

Anyone read this?

What a shamble. Even the back-of-house is falling apart. Even after 1 year still cannot fix.

Imagine having your car grounded for months because there are no spare parts!?! 

I would like to believe that the 1-year+ hiatus means its "out-of-sight = out-of-mind". Its the beginning of the end of Jaguar.

Note: I grew up on a reading diet of British car magazine and I love British cars. In the 60s heydays, UK has more car brands then the rest of the world combined. I really think they are damn good car designers and engineers, but they can't put it together properly. Sad fall from grace.

Edited November 5 by Toeknee_33

[Carbon82]

Maybe Jaguar has a secret crystal ball that predict Aston Martin will be the next to fall?

Aston Martin Is Burning Through $1.8 Million a Day

• Dwindling demand in China and lackluster DBX sales signal tough times ahead for the storied British car maker.
• Aston Martin has spent over half a billion dollars this year, or around $1.8 million per day.
• The company has posted a pre-tax loss of $295 million following supply disruptions and weakening China demand.
• Production forecasts were cut by roughly 1,000 vehicles at the end of September.

[ER-3682]

On 11/7/2024 at 7:06 AM, Carbon82 said:

Maybe Jaguar has a secret crystal ball that predict Aston Martin will be the next to fall?

Aston Martin Is Burning Through $1.8 Million a Day

• Dwindling demand in China and lackluster DBX sales signal tough times ahead for the storied British car maker.
• Aston Martin has spent over half a billion dollars this year, or around $1.8 million per day.
• The company has posted a pre-tax loss of $295 million following supply disruptions and weakening China demand.
• Production forecasts were cut by roughly 1,000 vehicles at the end of September.

Everyone in Company took BIG Salaries...sure Bust.