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Mediacorp refreshes logo with focus on 'M' prefix


Raubern
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3 hours ago, Picnic06-Biante15 said:

Yalor ......  

No matter how they change, still the same 'old' actors & actresses that's appear in dramas ... 😥

Amendment: Even the "old" actors and actresses also leaving fast and furious

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44 minutes ago, Silverkris said:

Amendment: Even the "old" actors and actresses also leaving fast and furious

But I still keep seeing Joe Tay, Aileen Tan, Ann Kok, Pan Ling Ling, Chen Han Wei, Xiang Yun, .... etc  😖

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1 minute ago, Picnic06-Biante15 said:

But I still keep seeing Joe Tay, Aileen Tan, Ann Kok, Pan Ling Ling, Chen Han Wei, Xiang Yun, .... etc  😖

These are not "old", these are the "pioneers". As in any company, these are the people who cannot survive elsewhere if they leave their old places, so they will gladly grab and hold tightly their jobs.

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1 minute ago, Silverkris said:

These are not "old", these are the "pioneers". As in any company, these are the people who cannot survive elsewhere if they leave their old places, so they will gladly grab and hold tightly their jobs.

And they keep winning Top 10 Male & Female 'Star Award' 

Don't know how to give way gracefully .. 😐

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13 hours ago, Raubern said:

Mediacorp is rolling out refreshed logos for its suite of digital, free-to-air and audio platforms and products from 1 February 2023. The new visual identity will consist of Mediacorp’s “M” prefix featured prominently in the individual logos, each rendered in a sleek, single or dual-colour scheme. The design aims to drive all audience interactions and communications back to the main Mediacorp brand, strengthening its collective presence and showcasing the extensive reach of the entire media network through a harmonised and unified look.

According to the company, in keeping with the rich heritage and strong brand equity Mediacorp has built over the years, the core design of each individual product has been retained but updated using a bold approach for maximum impact in today’s digital-first environment. This has been achieved by streamlining the logos using a modern and mono- or dichromatic 2D effect, while maintaining the composition and colour palette of the products – signalling Mediacorp’s continual evolution in staying ahead of new trends and technologies, while staying true to the brand that audiences are familiar with.

Together with the refreshed logos, Mediacorp will also be introducing the Mplifier, a new set of graphics to further amplify the association between the Mediacorp brand and its products. The Mplifier – a stylised upward-pointing arrow forming half of Mediacorp’s “M” prefix that is meant to convey the brand’s constant strive for progress – will be applied consistently across all platforms, communication channels and marketing materials as a unifying visual cue for Mediacorp’s products.

Oliver Chong, head, marketing and communications, Mediacorp said, “The bright new design of Mediacorp’s refreshed logos is a visual representation of our purpose as the national media network in delivering new experiences and compelling content built around our audiences’ consumption preferences.”

He added that the design is “fresh and familiar at the same time, achieving the best of both worlds – driving a consistent overall brand narrative, yet retaining the robust brand equity we have nurtured over the years”.

“We hope the collective impact of the logos will reinforce Mediacorp’s role in engaging audiences across all touchpoints in their lives, and convey our constant efforts to connect deeply with our communities,” Chong said.

To familiarise audiences with the fresh look, the logos will be soft launched on 16 January via on-air channel bugs, as well as via GIFs and videos across the respective social media platforms. These animations will depict the transition to the new logos, before the visuals are officially launched on 1 February.

New logos from 1 February 2023

mediacorp.jpg

https://www.marketing-interactive.com/mediacorp-refreshes-logo-with-focus-on-m-prefix

Their new M logo looks lacklustre. I suggest something more power.
image.png.03403a3fcfb2fa7518309f3512db4e4f.png

image.png.07f1889826fdf85fffe95aac8e862965.png

image.png.07a012be098eed55c658318bfab64538.png

 

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1 hour ago, Picnic06-Biante15 said:

But I still keep seeing Joe Tay, Aileen Tan, Ann Kok, Pan Ling Ling, Chen Han Wei, Xiang Yun, .... etc  😖

Because you keep watching them, mediacorp gives you what you want.

 

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8 minutes ago, inlinesix said:

Because you keep watching them, mediacorp gives you what you want.

 

Don't want to see them also cannot ..... 

Watching Channel U Korean show and have short scripts of Channel 8, 7.30 pm & 9.00 pm drama show.  😫

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3 minutes ago, Picnic06-Biante15 said:

Don't want to see them also cannot ..... 

Watching Channel U Korean show and have short scripts of Channel 8, 7.30 pm & 9.00 pm drama show.  😫

I only watch overseas drama on channel 8 and U. Local drama avoid watching.

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5 minutes ago, Picnic06-Biante15 said:

I watch "Seng Siong Show" on Saturday at 9.00 pm if no EPL at 8.30 pm.  Only interested in the lucky draw sessions.  😅

Kym Ng not your veggie ? 

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32 minutes ago, Picnic06-Biante15 said:

Don't want to see them also cannot ..... 

Watching Channel U Korean show and have short scripts of Channel 8, 7.30 pm & 9.00 pm drama show.  😫

I don't watch Free-to-air TV

😂

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7 minutes ago, Picnic06-Biante15 said:

Old veggie ... ☹

Just couldn't find a younger & prettier compare ? ... 😒😒

Thought recently got this Tasha Low seems like quite a lot of exposure on tv? Also have Chantalle Ng, Hong Lin etc, they not your veggie?

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4 minutes ago, Picnic06-Biante15 said:

Old veggie ... ☹

Just couldn't find a younger & prettier compare ? ... 😒😒

they should get Juin Teh.

mediacorp's ch 8 offerings for the last 6 months have been quite lackluster, only show that arouses my interest is #justswipelah with Juin Teh. 

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16 minutes ago, Picnic06-Biante15 said:

I watch "Seng Siong Show" on Saturday at 9.00 pm if no EPL at 8.30 pm.  Only interested in the lucky draw sessions.  😅

You no need to watch the show also can, if you tio the lucky draw, they will still call you la.

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