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BMW says keeping your old car could be better than buying new one


kobayashiGT
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bmw-m3-compact-e36.jpg

Source: https://uk.motor1.com/photo/5843242/bmw-m3-compact-e36/

BMW has a really large portfolio, which includes models that suit different needs – be it sports cars, family SUVs, or luxury saloon. With constant hardware and software upgrades, the automaker always keeps its range fresh and competitive, which basically means there’s always a good new BMW you can buy, as long as you are ready to pay the price for it. But it turns out, the company doesn’t want you to buy a new car at any cost – that’s just not very good for the environment.

This surely sounds surprising at a glance but the idea comes straight from one of the firm’s executives. Monika Dernai, BMW’s head of sustainability, recently spoke to an audience in London about how the automotive industry could reduce its environmental impact and waste. Dernai’s idea is to keep fresh and modern the vehicles that are currently in use but are getting older by retrofitting them upgrades instead of just picking up a car from the showroom floor.

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“We really need to think about prolonging the life of cars; not having a used car market where you sell cars to each other, but maybe take a car and extend its lifespan,” Dernai said. “The idea could be that you could freshen up the interior. We need new skill sets in the aftermarket and to design cars so that the seat can be removed and a fresh seat can be moved in – then it’s a used car that looks like a new car.”

Dernai’s words are probably going to face criticism from some industry specialists but we are actually happy to hear what she had to say in London. Upgrading older vehicles is something the automotive community loves and there’s a large market for used or brand-new parts for older vehicles – both in the United States and on this side of the big pond. An OEM showing some support for this scene is definitely worth our admiration.

 

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3 minutes ago, kobayashiGT said:

bmw-m3-compact-e36.jpg

Source: https://uk.motor1.com/photo/5843242/bmw-m3-compact-e36/

BMW has a really large portfolio, which includes models that suit different needs – be it sports cars, family SUVs, or luxury saloon. With constant hardware and software upgrades, the automaker always keeps its range fresh and competitive, which basically means there’s always a good new BMW you can buy, as long as you are ready to pay the price for it. But it turns out, the company doesn’t want you to buy a new car at any cost – that’s just not very good for the environment.

This surely sounds surprising at a glance but the idea comes straight from one of the firm’s executives. Monika Dernai, BMW’s head of sustainability, recently spoke to an audience in London about how the automotive industry could reduce its environmental impact and waste. Dernai’s idea is to keep fresh and modern the vehicles that are currently in use but are getting older by retrofitting them upgrades instead of just picking up a car from the showroom floor.

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bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

“We really need to think about prolonging the life of cars; not having a used car market where you sell cars to each other, but maybe take a car and extend its lifespan,” Dernai said. “The idea could be that you could freshen up the interior. We need new skill sets in the aftermarket and to design cars so that the seat can be removed and a fresh seat can be moved in – then it’s a used car that looks like a new car.”

Dernai’s words are probably going to face criticism from some industry specialists but we are actually happy to hear what she had to say in London. Upgrading older vehicles is something the automotive community loves and there’s a large market for used or brand-new parts for older vehicles – both in the United States and on this side of the big pond. An OEM showing some support for this scene is definitely worth our admiration.

 

Repair and repair?

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20 minutes ago, kobayashiGT said:

bmw-m3-compact-e36.jpg

Source: https://uk.motor1.com/photo/5843242/bmw-m3-compact-e36/

BMW has a really large portfolio, which includes models that suit different needs – be it sports cars, family SUVs, or luxury saloon. With constant hardware and software upgrades, the automaker always keeps its range fresh and competitive, which basically means there’s always a good new BMW you can buy, as long as you are ready to pay the price for it. But it turns out, the company doesn’t want you to buy a new car at any cost – that’s just not very good for the environment.

This surely sounds surprising at a glance but the idea comes straight from one of the firm’s executives. Monika Dernai, BMW’s head of sustainability, recently spoke to an audience in London about how the automotive industry could reduce its environmental impact and waste. Dernai’s idea is to keep fresh and modern the vehicles that are currently in use but are getting older by retrofitting them upgrades instead of just picking up a car from the showroom floor.

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bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

“We really need to think about prolonging the life of cars; not having a used car market where you sell cars to each other, but maybe take a car and extend its lifespan,” Dernai said. “The idea could be that you could freshen up the interior. We need new skill sets in the aftermarket and to design cars so that the seat can be removed and a fresh seat can be moved in – then it’s a used car that looks like a new car.”

Dernai’s words are probably going to face criticism from some industry specialists but we are actually happy to hear what she had to say in London. Upgrading older vehicles is something the automotive community loves and there’s a large market for used or brand-new parts for older vehicles – both in the United States and on this side of the big pond. An OEM showing some support for this scene is definitely worth our admiration.

 

Say this to keep her own job. Else she jiak sai! But such dumbos also fail to realize that without the profits from new cars to pay their high salary, they also jiak sai! 

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35 minutes ago, kobayashiGT said:

bmw-m3-compact-e36.jpg

Source: https://uk.motor1.com/photo/5843242/bmw-m3-compact-e36/

BMW has a really large portfolio, which includes models that suit different needs – be it sports cars, family SUVs, or luxury saloon. With constant hardware and software upgrades, the automaker always keeps its range fresh and competitive, which basically means there’s always a good new BMW you can buy, as long as you are ready to pay the price for it. But it turns out, the company doesn’t want you to buy a new car at any cost – that’s just not very good for the environment.

This surely sounds surprising at a glance but the idea comes straight from one of the firm’s executives. Monika Dernai, BMW’s head of sustainability, recently spoke to an audience in London about how the automotive industry could reduce its environmental impact and waste. Dernai’s idea is to keep fresh and modern the vehicles that are currently in use but are getting older by retrofitting them upgrades instead of just picking up a car from the showroom floor.

  Hide contents

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

bmw-m3-compact-e36.jpg

“We really need to think about prolonging the life of cars; not having a used car market where you sell cars to each other, but maybe take a car and extend its lifespan,” Dernai said. “The idea could be that you could freshen up the interior. We need new skill sets in the aftermarket and to design cars so that the seat can be removed and a fresh seat can be moved in – then it’s a used car that looks like a new car.”

Dernai’s words are probably going to face criticism from some industry specialists but we are actually happy to hear what she had to say in London. Upgrading older vehicles is something the automotive community loves and there’s a large market for used or brand-new parts for older vehicles – both in the United States and on this side of the big pond. An OEM showing some support for this scene is definitely worth our admiration.

 

still the best BMW i owned, the E46 (m) I had comes close

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38 minutes ago, inlinesix said:

There are loads of well-maintained BMW in Malaysia.

Maybe Sinkie too "poor" to maintain BMW.

because road tax insurance coe etc kills 🤐

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Real reason: they now can't make and deliver enough cars coz of the sanctions imposed on Russia 

Edited by Kklim
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16 minutes ago, Mockngbrd said:

I am the Ultimate Eco Driver. I miss my E36 Coupe the most. 

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I knew of one guy who sold his expired coe E36 to a young German diplomat who also owned one here as well as one back home...he scrapped that expired coe unit for parts as spare...

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5 minutes ago, Carbon82 said:

Err (m) as in manual or M3? :serious-business:

manual la....it was a 2l pot

 

even my E36 was manual.

 

E39 wanted to go manual but the M5, but cud not find that time....hahha

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