Tesla earns 8 times more profit than Toyota per car

[t0y0ta]

Actually Tesla and the new boys like Lucid/Rivian have key advantage in terms of direct sales to consumer thus they don't have such huge dealer markup so can sell cheaper.

All legacy brands will sell at least 10-20% higher than their factory cost in order to accommodate the dealer margin.

Eventually even if Tesla EV and BMW EV same cost to build, Tesla will be able to sell much lower without the margin from TEK or PML

[Victor68]

1 hour ago, yishunite said:

Only way to bring down prices is competition. Competition to Tesla has been too slow but is just now starting... yet all the R&D costs not yet absorb so they cannot beat them on per car basis

Headline is misleading coz Tesla spent years in losses until now they reap the benefit

Of course, that why he is selling his shares lah 😆

[inlinesix]

5 minutes ago, Victor68 said:

Of course, that why he is selling his shares lah 😆

That's to finance his Tweeter buy

[steveting99]

Looks like there’s going to be a EV price war going forward. https://www.reuters.com/business/autos-transportation/tesla-cuts-prices-electric-vehicles-us-market-2023-01-13/

Staying on topic with this thread, the gross and net margins earned by Tesla allows them to price their vehicles lower than the cost of manufacturing by the other car manufacturers. 

Will be interesting to see how other car manufacturers react to Tesla’s price cut of up to 20% (Model Y) as demand is now shifting to price conscious buyers. The good old days of fat EV margins are gone. Existing ICE manufacturers are going to have a hard time this year as their market share shrinks, their costs are going up and demand is dropping.

Competition (via price cuts) is good for the car buyers going forward.