Long Beach Seafood To Close Kallang Outlet In Jun, Bright Red Signboard Will Be Missed

[kobayashiGT]

Come June, however, one of its outlets will be shutting for good.

Famous for its bright red signboard and spacious carpark, Long Beach King – located near the Singapore Sports Hub – will close in about 3 months’ time when its lease expires.

Long Beach Kallang outlet will close in Jun 2021

According to Lianhe Zaobao, Long Beach first moved to the location in Kallang in 1985, some 36 years ago.

Some time after, the outlet moved to East Coast after its lease expired.

In 2008, Long Beach King moved back to Kallang, and has been operating there ever since.

However, operations will cease come June when the restaurant shuts for good.

Besides the delicious seafood dishes, long-time customers of the restaurant will certainly miss the huge crimson logo and the spacious carpark outside.

The place was reportedly a popular spot for family gatherings in the 80s and 90s.

 

4 other outlets remain after closure

If you plan on visiting Long Beach King before its closure, here are the deets you’ll need:

Long Beach King
Address: 220 Stadium Blvd, Singapore 397803
Opening hours: 11am–2.30pm, 5pm–11.15pm daily
Nearest MRT: Mountbatten Station

After the closure in June, Long Beach will still have 4 other outlets islandwide.

Upon closing, all employees currently working at Long Beach King will be transferred to their latest outlet at Robertson Quay, reports Lianhe Zaobao.

You can check out the rest of Long Beach’s outlets here.

Have their signature crab dishes at other outlets

The closure of Long Beach King certainly comes as sad news for customers who have patronised the outlet for decades.

Though the red signboard will be a thing of the past, fans can find comfort in the fact that its signature dishes like chilli and black pepper crab are still available at the remaining outlets.

Know someone who frequently visits Long Beach King? Tag them in the comments so they’ll know about the closure.

[Wt_know]

kallang? who still go there for the past 1 year?  

[badlammy]

Have leh...the Decathlon draws family crowds.

[inlinesix]

McD Kallang always full 1.

 

[Voodooman]

Did the Singapore chilli crab price itself out of the market to become a touristy dish many years ago?  With Covid, it is a death sentence. 

Used to enjoy the crustacean dish prepared in many ways, favorite is creamy butter, at Defu seafood paradise when it was still a coffee shop, almost twice a month, then it got way too expensive and i found better value elsewhere for better food. 

Didn't miss it much these days. 

[Mkl22]

Yeah. About 80-100 bucks a crab now. 

[Jamesc]

No lah won't be missed.

When open, no one go because no one miss it.

When close all the silly people will say - I miss it, I miss it.

Wifey says I don't appreciate my MIL.

I told her not one day I never think about her.

You all can see right? Not one day I never post about her.

Some days so many posts about her.

If I never think about her how to post?

Edited March 14, 2021 by Jamesc

[Jamesc]

42 minutes ago, inlinesix said:

McD Kallang always full 1.

 

Free parking for a while

and lots of sales people hide there

pretending to go see customers.

[Jman888]

they have 4 outlets, ok lah won't bankrupt. 

[inlinesix]

6 minutes ago, Jamesc said:

Free parking for a while

and lots of sales people hide there

pretending to go see customers.

No more free parking now

[Jamesc]

Quote

The closure of Long Beach King certainly comes as sad news for customers who have patronised the outlet for decades.

And this is the problem.

If customers patronised the outlet for many decades mean old already lah and some no more around.

If you want your business to continue for many decades 

NEED to get new YOUNG customers.

JAMESC expert marketing consultant.

And young customers attract more young customers.

If your customers look like this, don't you think more customers will also want to come?

[Jamesc]

2 minutes ago, inlinesix said:

No more free parking now

Aiyoh poor sales people have to pay now?

Must find some where else got free parking.

[Enye]

it’s ok lah... all these seafood restaurants that made the decision to go upmarket, they were prepared to give up their peasant clients...

as a peasant client, i would just look for the alternatives which will still welcome my patronage with their prices

😬😅

[Jamesc]

Marketing is the 4 Ps - Product, Place, Promotion and Price.

When they go up market in pricing they lose the value customers

and they miss out on the fine dining customers that pay $600 per person

for a one star Michelle Lim restaurants that eat chilli crab deconstructed.

That looks like this.

 

Or eat chilli crab ice cream. People that can afford $600 a meal wants something different.

What could be more different than Chilli Crab ice cream?

Edited March 14, 2021 by Jamesc

[Jamesc]

I am working with a fine dining establishment that will be charging $1400 person for a gastronomic experience.

There specialty is combing scientific cooking methods with the finest ingredients.

Special discount for MCF members.

This is their signature dish - they call it

Just 3 Ps.

Makes you mouth water right?

[Tohto]

1 hour ago, Voodooman said:

Did the Singapore chilli crab price itself out of the market to become a touristy dish many years ago?  With Covid, it is a death sentence. 

Used to enjoy the crustacean dish prepared in many ways, favorite is creamy butter, at Defu seafood paradise when it was still a coffee shop, almost twice a month, then it got way too expensive and i found better value elsewhere for better food. 

Didn't miss it much these days. 

Seafood now I can only afford at neighbourhood zi char store.

Price is getting crazy at all this big brand seafood chain. No $80 to $100 per head count no talk.

[Tohto]

1 hour ago, inlinesix said:

No more free parking now

Dampsey outlet I thought also free parking.

Edited March 14, 2021 by Tohto

[Windwaver]

Why crab so nice? I spend so long getting to the meat, by that time my hunger craving passed already.

That's why I prefer watching live crabs swimming around rather than eating them