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South Korean dramas to be filmed in Singapore

Raubern

By Raubern,
in Lite & EZ

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Raubern

Raubern

6th Gear

The Singapore Tourism Board (STB) and Studio Dragon Corporation – one of South Korea’s leading drama production, marketing and distribution companies - signed a three-year Memorandum of Understanding (MOU) yesterday to promote Singapore as a destination in South Korea and other regions through the production of Korean dramas in Singapore.

The MOU was signed by Mr CK Kang, Chief Executive, Studio Dragon Corporation and Mr Keith Tan, Chief Executive, Singapore Tourism Board. This is the first time that Studio Dragon – the company behind global hits such as Crash Landing on You and Guardian: The Lonely and Great God – has entered an MOU with a National Tourism Organisation.

This partnership forms one of the key pillars of STB’s marketing strategy in South Korea, which is to heighten the destination attractiveness of Singapore through branded content.

When travel restrictions ease, Studio Dragon will be filming Korean dramas with Singapore as a backdrop in its productions. STB will also play an advisory role and work closely with Studio Dragon to determine the various locations, products and cultures of Singapore to be featured.

In addition, the two parties will collaborate on joint marketing and promotional activities related to the drama productions filmed in Singapore. These will be rolled out in phases, depending on consumers’ readiness to travel and prevailing travel policies.

Mr Keith Tan, Chief Executive, Singapore Tourism Board said, “We are excited to work with Studio Dragon to co-produce high quality content that showcases the visual beauty of Singapore’s cityscape and our rich culture. Korean dramas are immensely popular around the world, and we hope this will generate more interest and conversations about Singapore. We are confident that this partnership will help to boost the recovery of our tourism sector and inspire more people to visit Singapore when the time is right.”

Mr CK Kang, Chief Executive, Studio Dragon Corporation said, "We are pleased to establish our first relationship with the Singapore Tourism Board despite being in a difficult situation due to COVID-19. While it will be not easy to come together at this moment due to challenges brought about by the pandemic, we hope to be able to expand our partnership with the Singapore Tourism Board not just to feature Singapore as a travel destination for future visitors but in various other IP-related projects focusing on dramas in future as well.”

South Korea is an important visitor source marketing for Singapore, ranking 9th out of 15 top visitor source markets in 2019. Singapore received about 646,000 South Koreans last year, a 3% increase over 2018.

https://www.stb.gov.sg/content/stb/en/media-centre/media-releases/Singapore-Tourism-Board-and-Studio-Dragon-Corporation-forge-a-three-year-partnership-to-jointly-promote-Singapore-through-branded-content.html.html

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kobayashiGT

kobayashiGT

Internal Moderator
1 hour ago, Raubern said:

The Singapore Tourism Board (STB) and Studio Dragon Corporation – one of South Korea’s leading drama production, marketing and distribution companies - signed a three-year Memorandum of Understanding (MOU) yesterday to promote Singapore as a destination in South Korea and other regions through the production of Korean dramas in Singapore.

The MOU was signed by Mr CK Kang, Chief Executive, Studio Dragon Corporation and Mr Keith Tan, Chief Executive, Singapore Tourism Board. This is the first time that Studio Dragon – the company behind global hits such as Crash Landing on You and Guardian: The Lonely and Great God – has entered an MOU with a National Tourism Organisation.

This partnership forms one of the key pillars of STB’s marketing strategy in South Korea, which is to heighten the destination attractiveness of Singapore through branded content.

When travel restrictions ease, Studio Dragon will be filming Korean dramas with Singapore as a backdrop in its productions. STB will also play an advisory role and work closely with Studio Dragon to determine the various locations, products and cultures of Singapore to be featured.

In addition, the two parties will collaborate on joint marketing and promotional activities related to the drama productions filmed in Singapore. These will be rolled out in phases, depending on consumers’ readiness to travel and prevailing travel policies.

Mr Keith Tan, Chief Executive, Singapore Tourism Board said, “We are excited to work with Studio Dragon to co-produce high quality content that showcases the visual beauty of Singapore’s cityscape and our rich culture. Korean dramas are immensely popular around the world, and we hope this will generate more interest and conversations about Singapore. We are confident that this partnership will help to boost the recovery of our tourism sector and inspire more people to visit Singapore when the time is right.”

Mr CK Kang, Chief Executive, Studio Dragon Corporation said, "We are pleased to establish our first relationship with the Singapore Tourism Board despite being in a difficult situation due to COVID-19. While it will be not easy to come together at this moment due to challenges brought about by the pandemic, we hope to be able to expand our partnership with the Singapore Tourism Board not just to feature Singapore as a travel destination for future visitors but in various other IP-related projects focusing on dramas in future as well.”

South Korea is an important visitor source marketing for Singapore, ranking 9th out of 15 top visitor source markets in 2019. Singapore received about 646,000 South Koreans last year, a 3% increase over 2018.

https://www.stb.gov.sg/content/stb/en/media-centre/media-releases/Singapore-Tourism-Board-and-Studio-Dragon-Corporation-forge-a-three-year-partnership-to-jointly-promote-Singapore-through-branded-content.html.html

Bringing (K)ovid over also? :scared:

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Soya

Soya

Supersonic
16 minutes ago, Volvobrick said:

Now I know why all their dramas setting either autumn or winter! 

Yeah...I oso wanna see them walk around the Merlion w their stylo mylo winter jackets 

 

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Jamesc

Jamesc

Hypersonic

If got Korean chiobu actress coming

she need massage services or not?

:grin:

No need to pay

just maybe film her at my boutique spa

with the spa name discretely in the back ground.

image.thumb.png.3f2d87db7c46a4ac47dd08fb1d6a8a4c.png 

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inlinesix

inlinesix

Hypersonic
40 minutes ago, Soya said:

Yeah...I oso wanna see them walk around the Merlion w their stylo mylo winter jackets 

A lot of times, shooting might be done in Summer.  Winter has shorter day and unpredictable weather.

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Raubern

Raubern

6th Gear
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More Kdramas and variety shows will be filmed in Singapore. The Singapore Tourism Board has extended its partnership with South Korean industry players Studio Dragon and JTBC.

SEOUL – Fans of Netflix Korean drama hit Queen Of Tears, which will run its final two episodes this weekend, may hold back their sobs for now.

They can look forward to new offerings with a Singapore connection instead.

More K-dramas and variety shows will be filmed in the Republic, in a collaboration between the Singapore Tourism Board (STB) and two major South Korean industry players.

STB has extended its partnership for another three years with drama production company Studio Dragon, the team behind Queen Of Tears and the 2022 drama Little Women. The latter was shot partially in Singapore.

Studio Dragon, also known for other hit dramas such as 2019’s Crash Landing On You, first signed a three-year memorandum of understanding (MOU) with STB in 2020 to promote Singapore as a travel destination through South Korean dramas after the lifting of Covid-19 travel restrictions.

“Capitalising on the success of Little Women, the extension of the MOU aims to showcase a revitalised post-pandemic Singapore through future dramas, featuring the city’s fresh sights and experiences,” Ms Serene Tan, STB’s regional director for North Asia, told The Straits Times in a recent interview.

“This will target Korean and global audiences, promoting Singapore as a must-visit destination.”

Details of the next project are being kept under wraps for now, with STB citing the confidential nature of the agreement.

https://www.straitstimes.com/asia/east-asia/i-must-eat-at-the-same-place-my-fave-singer-did-singapore-banks-on-k-content-to-draw-visitors?utm_campaign=stfb&utm_medium=social&utm_source=facebook

 

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Jman888

Jman888

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On 4/26/2024 at 10:35 AM, Raubern said:

More Kdramas and variety shows will be filmed in Singapore. The Singapore Tourism Board has extended its partnership with South Korean industry players Studio Dragon and JTBC.

SEOUL – Fans of Netflix Korean drama hit Queen Of Tears, which will run its final two episodes this weekend, may hold back their sobs for now.

They can look forward to new offerings with a Singapore connection instead.

More K-dramas and variety shows will be filmed in the Republic, in a collaboration between the Singapore Tourism Board (STB) and two major South Korean industry players.

STB has extended its partnership for another three years with drama production company Studio Dragon, the team behind Queen Of Tears and the 2022 drama Little Women. The latter was shot partially in Singapore.

Studio Dragon, also known for other hit dramas such as 2019’s Crash Landing On You, first signed a three-year memorandum of understanding (MOU) with STB in 2020 to promote Singapore as a travel destination through South Korean dramas after the lifting of Covid-19 travel restrictions.

“Capitalising on the success of Little Women, the extension of the MOU aims to showcase a revitalised post-pandemic Singapore through future dramas, featuring the city’s fresh sights and experiences,” Ms Serene Tan, STB’s regional director for North Asia, told The Straits Times in a recent interview.

“This will target Korean and global audiences, promoting Singapore as a must-visit destination.”

Details of the next project are being kept under wraps for now, with STB citing the confidential nature of the agreement.

https://www.straitstimes.com/asia/east-asia/i-must-eat-at-the-same-place-my-fave-singer-did-singapore-banks-on-k-content-to-draw-visitors?utm_campaign=stfb&utm_medium=social&utm_source=facebook

 

all the fans can start screaming liao [laugh]

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t0y0ta

t0y0ta

Supercharged
On 4/26/2024 at 12:52 PM, Playtime said:

When Japanese drama? Those are very popular too 😏

japan active videos?

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Maxus-MIFA9

Maxus-MIFA9

Supersonic
On 4/26/2024 at 12:52 PM, Playtime said:

When Japanese drama? Those are very popular too 😏

Their JAV ... [sly]

(Japan Adult Video)

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Atonchia

Atonchia

Supersonic
On 4/26/2024 at 12:52 PM, Playtime said:

When Japanese drama? Those are very popular too 😏

They ever cast for male leads here.

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Playtime

Playtime

Twincharged
On 4/26/2024 at 8:11 PM, Atonchia said:

They ever cast for male leads here.

Seriously???

I bet some would pay to be in.🤣

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