Jump to content

Toyota Crown SUV Reportedly Planned Because Nothing Is Sacred Anymore


kobayashiGT
 Share

Recommended Posts

Internal Moderator

Toyota Crown SUV Reportedly Planned Because Nothing Is Sacred Anymore

source: https://www.motor1.com/news/454132/toyota-crown-suv-rumor/

image.png.d4a45685323737e14129d2a926b8bd96.png

One of Toyota's longest-running nameplates could be infected by the SUV plague.

In production since 1955 and with a history of no fewer than 15 generations, the Crown is one of Toyota’s oldest nameplates still in production. It’s also widely regarded as the first Japanese car to be sold in North America, launching in the United States as the Toyopet Crown in 1958 or around the same time when Datsun arrived stateside.

The current-generation model (codenamed S220) was launched in 2018 and recently went through a minor update bringing a larger infotainment system to unify the previously two individual displays. A worrying report from Japan claims the Crown could become an entirely new vehicle for what would be its sixteenth generation – an SUV.

According to the Chunichi Shimbun newspaper, Toyota aims to keep the “Crown” name alive in the future, but switch from the long-running sedan body style to an SUV. The source should be quite credible taking into account the newspaper is mainly published in the Aichi Prefecture where Toyota has its headquarters.

The transition from a sedan to an SUV is expected to take place as early as 2022 due to dwindling sedan sales. A year later, Chunichi Shimbun reports the high-riding Crown will allegedly arrive in the United States and China. The newspaper claims it would be based on the Highlander, meaning the TNGA-K platform used locally for the equivalent JDM-spec Kluger and also for the Harrier (Venza in the US), Wildlander (RAV4 / Suzuki Across), and other vehicles.

Quote

:wut: Huh? then call what? Crown Rugged? Crown X-road? Crown Terrian? 

 

↡ Advertisement
  • Praise 4
  • Shocked 3
  • Sad 1
  • Haha! 3
Link to post
Share on other sites

3 hours ago, Kangadrool said:

Crown Clown.

lol. i really liked that anime. wish the author could continue with her work on a more regular pace though! apologies for the off-topic but i just had to comment 😛 

  • Haha! 1
Link to post
Share on other sites

On 11/16/2020 at 9:00 AM, kobayashiGT said:

Toyota Crown SUV Reportedly Planned Because Nothing Is Sacred Anymore

source: https://www.motor1.com/news/454132/toyota-crown-suv-rumor/

image.png.d4a45685323737e14129d2a926b8bd96.png

One of Toyota's longest-running nameplates could be infected by the SUV plague.

In production since 1955 and with a history of no fewer than 15 generations, the Crown is one of Toyota’s oldest nameplates still in production. It’s also widely regarded as the first Japanese car to be sold in North America, launching in the United States as the Toyopet Crown in 1958 or around the same time when Datsun arrived stateside.

The current-generation model (codenamed S220) was launched in 2018 and recently went through a minor update bringing a larger infotainment system to unify the previously two individual displays. A worrying report from Japan claims the Crown could become an entirely new vehicle for what would be its sixteenth generation – an SUV.

According to the Chunichi Shimbun newspaper, Toyota aims to keep the “Crown” name alive in the future, but switch from the long-running sedan body style to an SUV. The source should be quite credible taking into account the newspaper is mainly published in the Aichi Prefecture where Toyota has its headquarters.

The transition from a sedan to an SUV is expected to take place as early as 2022 due to dwindling sedan sales. A year later, Chunichi Shimbun reports the high-riding Crown will allegedly arrive in the United States and China. The newspaper claims it would be based on the Highlander, meaning the TNGA-K platform used locally for the equivalent JDM-spec Kluger and also for the Harrier (Venza in the US), Wildlander (RAV4 / Suzuki Across), and other vehicles.

 

From what I can see, the Crown nameplate is gradually moving away what it was supposed to be (luxury sedan).

The first seeds were sown in 2013 when the Majesta became very similar to the Crown Royal. The axing of the Athlete and the majesta model in 2018 didn't help either, as well as the move to a fastback shape.

I feel that the new model could be just a rebadged land cruiser, as the crown may threaten the sales of that luxury suv.

Edited by leongyy02
Link to post
Share on other sites

1 hour ago, Beregond said:

toyota have so many model of suv. 

other then spoiling the crown logo,  whats the point man....

Its all a sad affair really. Last year when Toyota announced plans to discontinue the mark X, many people complained. But Toyota went and discontinued the model anyway. Sadly from Toyota's perspective this might be the only solution as their customer base is aging (most older customers downgrade to corolla) and the younger people are not interested in cars.

Edited by leongyy02
Link to post
Share on other sites

5 minutes ago, leongyy02 said:

Its all a sad affair really. Last year when Toyota announced plans to discontinue the mark X, many people complained. But Toyota went and discontinued the model anyway. Sadly from Toyota's perspective this might be the only solution as their customer base is aging (most older customers downgrade to corolla) and the younger people are not interested in cars.

Don't think they will ditch the Crown nameplate, its an institution in Japan. 

If there was no Crown, what car will the Japanese policeman, cab driver, towkay and Yakuza drive? 😂

  • Praise 1
  • Haha! 3
Link to post
Share on other sites

1 hour ago, leongyy02 said:

Its all a sad affair really. Last year when Toyota announced plans to discontinue the mark X, many people complained. But Toyota went and discontinued the model anyway. Sadly from Toyota's perspective this might be the only solution as their customer base is aging (most older customers downgrade to corolla) and the younger people are not interested in cars.

Mark X should not exist at all with the demise of IL6

Edited by inlinesix
Link to post
Share on other sites

1 hour ago, Toeknee_33 said:

Don't think they will ditch the Crown nameplate, its an institution in Japan. 

If there was no Crown, what car will the Japanese policeman, cab driver, towkay and Yakuza drive? 😂

Similar to Century, Crown sedan will stays.

Maybe got Crown CUV exist in parallel 

  • Praise 1
Link to post
Share on other sites

1 hour ago, Toeknee_33 said:

Don't think they will ditch the Crown nameplate, its an institution in Japan. 

If there was no Crown, what car will the Japanese policeman, cab driver, towkay and Yakuza drive? 😂

Could very well be like the Mark X (RWD) and the mechanically different Mark X ZiO (FWD). Only related by nameplate and little else. 

  • Praise 4
Link to post
Share on other sites

I sincerely hope this is just a wild speculation, just like once the market ws speculating that Skoda will use the 'Superb' nameplate on its 7 seater SUV (which was eventually named Kodiaq). 

Toyota already has the Land Cruiser (aka Lexus LX) and Land Cruiser Prado (aka Lexus GX), so I don't see any reason for them to create another luxurious SUV using the Crown nameplate, be it just Crown, Crown Cross or whatever you call it. Absolutely no reason... 

toyota_land_cruiser_200_sahara_horizon_5

lexus_lx_570_s_405_00dd011d09940694.jpg

toyota_land_cruiser_557.jpg

lexus_gx_460_sport_design_package_9.jpg

  • Praise 12
Link to post
Share on other sites

What's wrong with a car maker changing to make more SUVs and less sedans if the market has decisively shifted?

Just look at laptop versus PC - obviously laptop is now bulk of the demand compared to 20 years ago. So manufacturer will make dozens of variants of laptops because the market is huge.

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share

×
×
  • Create New...