MCYS new ad implies disabled are "hopeless"

[Versatile]

 

Netizens are outraged over an ad for social workers that appears to label the disabled as "Hopeless".

 

See here the list of comments: https://www.facebook.com/photo.php?f...&amp...pe=1&ref=nf

 

The ad features a social worker helping amputees to play ball, and is captioned with the word "Hopeless" in large font, followed by the words, "if not for Ruth Lim, a Professional Social Worker".

 

The offending ad has since gone viral on the internet, with many netizens slamming it for being "rude", "thoughtless", "distasteful", "insensitive" and "downright insulting", among other things.

 

One outraged netizen, 'Ingrid Wee', said, "They could have put it in so many other angles but they chose the most juvenile and insensitive one. Shame on you MCYS!"

 

Netizen 'Elaine Teng' said her jaw dropped when she saw this ad on a bus recently.

 

Another netizen, 'Lissa Johari', found it to be condescending, and asked whether the ad meant that the disabled had no dignity.

 

The ad is part of a campaign launched on 20 Feb by the Ministry of Community Development, Youth and Sports (MCYS), and was launched by its acting minister Mr Chan Chun Sing.

 

The campaign is aimed at attracting people to join social work, with the tagline "Empowered. To Change Lives."

 

Check out the Facebook page set up by MCYS for this campaign: https://www.facebook.com/socialworkerSG

 

They also label delinquents as "future destroyed".

[KARTer]

minister for mcys has something to reflect on liao.............

 

 

Netizens are outraged over an ad for social workers that appears to label the disabled as "Hopeless".

 

See here the list of comments: https://www.facebook.com/photo.php?f...&amp...pe=1&ref=nf

 

The ad features a social worker helping amputees to play ball, and is captioned with the word "Hopeless" in large font, followed by the words, "if not for Ruth Lim, a Professional Social Worker".

 

The offending ad has since gone viral on the internet, with many netizens slamming it for being "rude", "thoughtless", "distasteful", "insensitive" and "downright insulting", among other things.

 

One outraged netizen, 'Ingrid Wee', said, "They could have put it in so many other angles but they chose the most juvenile and insensitive one. Shame on you MCYS!"

 

Netizen 'Elaine Teng' said her jaw dropped when she saw this ad on a bus recently.

 

Another netizen, 'Lissa Johari', found it to be condescending, and asked whether the ad meant that the disabled had no dignity.

 

The ad is part of a campaign launched on 20 Feb by the Ministry of Community Development, Youth and Sports (MCYS), and was launched by its acting minister Mr Chan Chun Sing.

 

The campaign is aimed at attracting people to join social work, with the tagline "Empowered. To Change Lives."

 

Check out the Facebook page set up by MCYS for this campaign: https://www.facebook.com/socialworkerSG

 

They also label delinquents as "future destroyed".

 

[Tuna_seng]

KEE CHIEW AH, KEE CHIEW..... let's hope none of your children meets with accident and become handicapped OK? otherwise they also become HOPELESS.

[Kyrios]

Can the ministry say it is the fault of the ad agency they employ?

 

But then again some directors or perm sec would have vetted the ad before release...

 

Which means these ministerial folks were shortsighted at that point in time..cos in raising the status of the social workers, they had unknowingly put down that of the disabled and unfortunate.

 

This sums up the highly paid civil servants we have right now..solve one problem but create another..

[Piyopico]

I am sure it is an honest mistake.

 

If anyone is offended, they will apologise. It is not their intention.

 

[Tarzan666]

The ad works..its meant to grab ur attention..

 

Usually who would notice gahmen ads?

[Bigbadguy]

Yeah, Its an Honest Mistake, Lets move on [laugh]

[Porker]

Best poster to date