COE- November 2010 1st Bidding Exercise

[Timex1441]

Not much diff to dealers (those who can survive) whether COE quota is 1,000 or 100 per month. The COE premium (even at $100K) will be passed on to buyers and they can just mark up more probably $50K for a bread&butter 1.6L car. Sell less but profit margin increased.

i think the "sell less but profit margin increased" strategy only works for SOME dealers. If the general car-buying sentiment is weak, the less popular dealers will struggle like mad to survive.