MediaCorp kickstarts 'Saving Gaia' green campaign with provocative advertisement

[Tyreboy]

MediaCorp kickstarts 'Saving Gaia' green campaign with provocative advertisement

By Hoe Yeen Nie, Channel NewsAsia | Posted: 01 June 2008 1646 hrs

 

 

 

SINGAPORE: MediaCorp's environmental conservation campaign, 'Saving Gaia', is back for a second year. The green initiative will be launched on World Environment Day on June 5.

 

This time, MediaCorp aims to get even more people involved and challenge viewers with a graphic advertisement.

 

A doll representing our Earth which is in trouble is the message behind the advertisement to promote MediaCorp's 'Saving Gaia' campaign.

 

Shaun Seow, Deputy CEO (News, Radio, Print), MediaCorp, said: "We're trying to deliver a message that's cut through. We think that if it's a very pretty ad on saving the environment, touchy-feely, it might not achieve the same results.

 

"And that's why we've resorted to something a bit more thought-provoking, and hopefully it'll register the impact of what we're doing to the environment."

 

Also making an impact is Channel NewsAsia's 'Saving Gaia' documentary series, which will run from June 16. This year, the programmes will look at how some Asians are solving their most pressing environmental problems.

 

And online, the 'Saving Gaia' website, which will be launched on June 2, invites you to send in your green ideas. You can even submit a video.

 

There will also be a competition to find an eco-hero, who will stand to win S$10,000. Details will be out on June 2.

 

This June, MediaCorp will be going all out to show its support for the environment - from wearing green on-air to having more environment-related programmes

 

 

Why not mediacorpe walk the talk, turn off aircons in all their studios etc, all staff in beach wear, anchor woman all wear bikinis , stop showing repeating shows etc...

[Kingcopa]

Save the planet. Craps. get the top guy to stop driving for a week lor. Off the aircon, cut down electricity usage. Cut down on travelling on plane lor. Talk is cheap.