S'pore to host Porsche World Roadshow

[Mubarakrashid]

The Porsche World Roadshow is likely to be held in Singapore for the very first time early next year.

 

Pending approval from the authorities, it will take place here to allow its participants to experience the Porsche brand. This long-established event is usually held at a racing circuit, such as Sepang in Malaysia or Sentul in Indonesia. But this time round, specially invited guests are expected to meet at distributor Stuttgart Auto's headquarters in Sungei Kadut. The plan is for them to drive to an area in Tuas which has been blocked off so that they can put the range of new Porsche models through their paces, as two German instructors show them the finer points of safety driving.

 

Those on the guest list will include Porsche owners, prospective customers, and the private banking clients of a few banks. A total of 160 people are expected to take part over five days with two half-day sessions each.

 

The privilege will not come free though. It will cost $328 if you're a Porsche owner, and $488 otherwise. The driving programme includes braking and slalom exercises, as well as a road tour around Singapore. Approval from the Land Transport Authority will also be required to bring in the special German-registered Porsche World Roadshow fleet.

 

'Holding it in Singapore makes it more convenient for our customers because they don't have to travel to another country,' says one source. 'It also provides better exposure for the Porsche brand here.'

 

The German sports carmaker does not believe in traditional advertising and uses the roadshow as a form of communication. Such shows are also organised regularly in Taiwan and the Philippines.

[Porker]

Wow! Why didn't I get the invitation?

[Shull]

better exposure? YES...

 

better sales figure? NO!!! at least not with our toopid road tax system, COEs and blardy high vehicle import duties..

Edited December 30, 2006 by Shull

[Mubarakrashid]

Wow! Why didn't I get the invitation?

 

---

 

in the land of SG, no money, no honey..

 

not like thailand where ladies are so horny they love you long time..

[Mubarakrashid]

better exposure? YES...

 

better sales figure? NO!!! at least not with our toopid road tax system, COEs and blardy high vehicle import duties..

 

---

 

but it sales in SG increased 37%..

 

http://motoring.asiaone.com.sg/news/20061227_006.html