BMW America's new Ad Slogan

[Weiming]

From "Ultimate Driving Machine" to this?

 

http://adage.com/article?article_id=110963

 

Hopefully it is not final and still subjected to change...

[RadX]

WTF!!! What has ideas to do with driving

[Dtvox]

The car may only go a certain distance but Ideas go a long way...

[RadX]

you can't drive ideas.....

 

Hey, as they said, good for a co like General Electric, Philips...but for BMW!!!!????

[Dtvox]

Well, my guess is BMW has a big enhanced budget for a new campaign. So they are exploring new ideas such as 'upgrading' their slogan.

 

Perhaps within couple of months, they will spend millions and eventually end up with the same slogan. They will say its money well spent to confirm what they had was already the best....

 

Hmmm...I seem to be experiencing Deja vu here....

Edited August 8, 2006 by Dtvox

[Relagsingh]

That's it... BMW is going downhill.

 

1st it's Chris Bangle, and now this? More like "A Company of Failures". What's wrong with the Americans?

 

Anyway this is what I think of the current BMW range penned by Mr Bangle by using the scale of to or to :

 

1 series hatch:

 

3 series saloon:

 

3 series coupe:

 

5 series:

 

6 series:

 

7 series:

 

Z4:

[Normal_aspirated]

u mean this one?

Edited August 8, 2006 by Normal_aspirated