There's a first time for everything. For Audi, it's the Speciality Equipment Market Association (SEMA) show 2010 as this year's edition will mark the brand's first ever factory-backed appearance at the annual tuning extravaganza in Las Vegas.

In addition to its lineup of after sales and electronics products, Audi will put on display six-vehicles including the driver-less Autonomous Audi TTS Pikes Peak and a customized R8 Spyder tuned by STaSIS Engineering. The latter is equipped with a 5.2-liter supercharged V10 engine delivering 710-horsepower and 523 lb-ft of torque, and can complete the 0 to 60mph sprint in 3.1 seconds.

"We're thrilled to be a part of the SEMA experience, and look forward to turning heads with our vehicles, demonstrations, and a sophisticated lineup of After Sales and electronics products that enhance connectivity and entertainment," said David Tait, Audi's lead After Sales executive and spokesman on the SEMA project. "Our show cars will represent the pinnacle of what owners can do with an Audi, and unleash a variety of opportunities for our vendors, as well," he added.

The 2010 SEMA Show will take place in Las Vegas, Nevada from 2nd November 2 to 5th November.