The new Audi House of Progress Singapore is a brand new retail space that promises to deliver elevated experiences.

The new Audi House of Progress Singapore is the German marque's brand new flagship retail space, combining retail opportunities with customer-centric experiences. With the brand transitioning to a direct-to-consumer sales model, the House of Progress represents the definitive touchpoint where guests can get up close and personal with the Audi brand.

But, this is no simple showroom. While you can surely expect to see spanking new cars and partake in test drives, Audi promises to offer so much more. 

Here's what you can expect when doors open on 15 February:

1. Culinary delights

Building on their prior partnership, Audi and Burnt Ends are collaborating to bring to life the Audi x Burnt Ends Bakery as a permanent fixture and highlight of the Audi House of Progress.

Patrons can expect an exclusive selection of German-inspired bakes - reimagined Schnitzel Sliders and Curry Wurst, as well as Apple Strudel doughnuts, Black Forest Doughnuts and pretzels. These unique bakes, developed with Burnt End's extensive culinary expertise, can only be uniquely found at the Audi x Burnt Ends Bakery. And of course, there are also a wide range of other pastries to savour as well.

Additionally, there will be an interactive coffee bar with Burnt End’s signature Slayer's Blend, where baristas will showcase and utilise various brewing methods to bring out the best flavours.

Those looking for post-work drinks should also check out the speakeasy bar, which promises to serve up a delectable selection of cocktails.  

2. Performance excitement

With a well-fuelled stomach, visitors can also put pedal to the metal - the Audi Performance Suite will host a racing simulator where you can put your driving skills to the test. Whether it's your first taste of racing action on a simulator, or a seasoned competitor wanting to pit yourself against the leaderboard, one thing is guaranteed - tons of fun! 

Here, performance is the name of the game - and a range of Audi RS models exemplify the brand's technology-driven approach to extracting maximum performance.

3. Golfing excellence

The Audi House of Progress also lets you put another driving ability to the test - a top-of-the-line golf simulator has the ability to transport players to renowned golf courses around the world.

This is also an opportunity to sharpen your golfing skills in preparation for the annual Audi quattro Cup, which brings together like-minded golfers to compete in the most popular tournament for amateur golfers.

4. Exclusive experiences

myAudiworld members can also look forward to specially curated programs that will be hosted at the new Audi House of Progress. From product masterclasses to unique experiences, captivating events throughout the year will not only bring customers closer to the brand, but also offer myAudiworld members curated activities that are sure to excite and delight.

5. Gleaming cars

And of course, centring the House of Progress experience are the products - the latest range of Audi models that encapsulate design, premium features and performance. 

Guests can check out the latest Audi models, including the all new Q6 e-tron that is built on the brand's latest all-electric PPE architecture. Alongside the brand's latest electric offerings, you will also find products like the new A3 Sportback and Sedan, as well as the full range of SUVs models.

The new Audi House of Progress Singapore marks its official opening this weekend, 15 to 16 February. Head on down to check out a host of activities across the fresh space, including a DIY marbling station, a roving photobooth, a cotton candy machine, as well as a dedicated children activity corner to keep the younglings entertained! There are also prizes to be won from claw machines as well.

And of course, for customers who purchase an Audi, stand a chance to win an Audi driving experience for two! 

Audi House of Progress Singapore is located at Cross Street Exchange, 18 Cross Street, Singapore 048423, and is open daily from 10:00am to 7:00pm. You can book test drives for the latest Audi models here.