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Nissan ventures into underground advertising - covers London tube with the Juke

Nissan ventures into underground advertising - covers London tube with the Juke

PetrolHead

Entry posted by PetrolHead ·

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The 360-degree advertising wrap that took place for the past two weeks on the underground tube from Nissan's advertising team covered the walls, ceiling and floor of the walkway to the Bakerloo and Victoria lines inside Oxford Circus station.

 

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The campaign highlighted Nissan's Connect technology that allows drivers to plot a journey on any device and send it remotely to their car. Featuring the strap-line 'Turn every drive into a ride with Google Send-to-Car technology', the advert gave patrons of the tube the impression that they


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