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Ford in hot soup due to controversial advertisements in India

Ford in hot soup due to controversial advertisements in India

SYF77

Entry posted by SYF77 ·

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Ford lands itself in hot soup in India due to a series of advertisements promoting the Figo compact MPV. Titled 'Leave your worries behind', there are three advertisements meant to illustrate the Figo's spacious boot.

 

The most controversial of them all shows former Italian Prime Minister Silvio Berlusconi smiling behind the wheel of the Figo with three scantily dressed women tied up and bundled into the boot. These women each had a ball stuck in their mouths.

 

With the 2012 Delhi gang rape case still fresh in every one's mind and a similar case involving a Swiss national recently, Ford's advertisements with sexual connotations is bound to attract negative public reaction. As a result, Ford had to issue an apology via a press statement:

 

"We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again."

 

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The other two advertisements features Michael Schumacher as the driver with his F1 rivals in the boot and Paris Hilton with the Kardashian sisters tied up in the boot.

 

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