Jump to content

Ford defends Facebook advertisement

Ford defends Facebook advertisement

SYF77

Entry posted by SYF77 ·

758 views

monthly_05_2012/blogentry-60386-1337219646.jpg

blogentry-60386-1337219592.jpg

After General Motors (GM) decided to terminate its $10 million Facebook advertisement budget, rival Ford Motor quickly point out that the company is sticking by its commitment to the world's largest social network.

blogentry-31583-1337419285_thumb.jpg

Global head of social media for Ford, Scott Monty, tweeted that Ford believes Facebook advertisements are effective as part of a general strategy, but not as a "straight media buy".

 

His comments seem to imply that GM does not know how to harness the effectiveness of social media fully. Ford has more than 1.5 million


0 Comments

Recommended Comments

There are no comments to display.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Japan: The trend that became a turn-off

    Ahh Japan. The destination that many travellers desire. The perennial trending subject on social media. Japanese cuisine, culture, quirks, technology, and everything kawaii have inspired endless posts, stories, reels, YouTube videos, and TikToks. If one didn't know better, you'd think it was the dream destination on this planet. While I love the food, the service and the shopping, the sheer number of tourists (me included) has become a turn-off. I'm not talking about those who inconven
    jeresinex

    jeresinex

    9

    The Music that Shaped Me, Pt. 1

    Some of my colleagues will know that I make electronic music outside of work and school. A stark contrast from the impression I give off (several people throughout my teenage years told me I seemed more like a classical guy). Truth be told, I wasn’t always into music. Growing up in an average Singaporean Chinese household, my main sources were either the sporadic exposure to radio stations, or more frequently the theme songs of whatever was playing on KidsCentral/Okto (RIP free-to-air kids
    hollowataraxia

    hollowataraxia

    0

    What to expect at the new Audi House of Progress Singapore

    The new Audi House of Progress Singapore is a brand new retail space that promises to deliver elevated experiences. The new Audi House of Progress Singapore is the German marque's brand new flagship retail space, combining retail opportunities with customer-centric experiences. With the brand transitioning to a direct-to-consumer sales model, the House of Progress represents the definitive touchpoint where guests can get up close and personal with the Audi brand. But, this is no simple
    bobthemob

    bobthemob

    0

    We happy few, we Band of Brothers

    It is safe to say that one way or another, the majority of Singaporean men have served their country. Be it sleeping in the jungles of Mandai, walking the beat on the streets of Clarke Quay on New Year’s Eve, or putting out fires (literally) clad in heavy protective gear, most local and naturalised male citizens have given up, as the song goes, “two years of our time”. But many have differing views of National Service. Some see it as a hindrance, a waste of time. Some see it as an opportuni
    chrissyc

    chrissyc

    0
×
×
  • Create New...