Jump to content

Hyundai toying with the idea of Genesis upscale sub-brand

Hyundai toying with the idea of Genesis upscale sub-brand

SYF77

602 views

monthly_02_2012/blogentry-60386-1328661493.jpg

blogentry-60386-1328661453_thumb.jpg

Hyundai intends to distinguish between its upscale models and its mainstream vehicles and to accomplish this, the Korean automaker is considering a plan to market its premium vehicles under a Genesis sub-brand, not unlike what Toyota has done with their Lexus branding.

 

blogentry-60386-1328661482_thumb.jpg

Dave Zuchowski, executive vice president of sales for Hyundai Motor America, said that this proposed move would replace Hyundai's round "H" badge with a new badge on rear-wheel-drive premium vehicles, such as the Equus, Genesis sedan and Genesis Coupe. These upscale vehicles would get the Genesis badge with an alphanumeric naming system. Mr Zuchowski clarified that Hyundai has not made a decision about the rebranding exercise yet.

 

At this moment, the company is studying if the usage of the Hyundai badge would hamper or improve sales. Anyway, the combined sales of the Genesis and Genesis Coupe increased by 13% in 2011 to 32,998 units, as compared to a year ago. Additionally, in the first year of production, Hyundai sold 3,193 units of its US$60,000 Equus sedan. That




1 Comment


Recommended Comments

Wow. They have come a long way. Kudos to the Koreans! I have no doubt that they can do it.

Link to comment

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • The Act of Creation

    “WHAT’S A GOOD USERNAME?!” Such was the source of my agony as I was handed a pair of figurative keys to MyAutoBlog. I’d asked the colleague from IT who was helping me set up this account if I really had to make an account with my work email, hoping I could use the username that came with my personal MCF account instead. “yes”, in lowercase no less, was what I got. Oh well. After a good 10 minutes (I think), I decided on this username (a reference I hope someone gets), juvenile and

    hollowataraxia

    hollowataraxia

    Relaxing to restoration videos

    There are tons of YouTube videos one could watch to unwind and decompress at the end of the day, perhaps while having dinner. You could watch one of those nature documentaries, travel vlogs featuring beautiful beaches, or perhaps a cooking show. But there's something strangely therapeutic about watching restoration videos. And the channel I find myself drawn to is Fumicho Restoration, a channel full of videos of old motorcycles being repaired and essentially reborn. I'm not even familiar wi

    jeresinex

    jeresinex

    Japan is weird. I love it (Part 4)

    I recently finished watching Shōgun (yes, I'm a little bit late to the party). Released earlier this year, Shōgun has become an utter revelation - going on to win 18 Emmys at this year's Primetime and Creative Arts Emmys, making it the most awarded single season of television in history. It's also the first non-English-language series to win Outstanding Drama Series.  And it truly is outstanding, fully deserving of all the awards that it has garnered.  As you would expect, the show rev

    bobthemob

    bobthemob

    ERP 2.0: Possible positions for your processing unit

    Your OBU's processing unit isn't always mounted on the passenger footwell. Depending on the car that you drive, more than one option may be available! Since November 2023, the Land Transport Authority (LTA) has been gradually replacing in-vehicle units (IUs) with the new on-board units (OBU). The OBU will pave the way for smoother traffic as we transition to the new ERP 2.0 system that is based on Global Navigation Satellite System (GNSS) technology.  The OBU comprises three parts: An

    donutdontu

    donutdontu

×
×
  • Create New...