BMW: The ultimate niche machines, not driving machines anymore.
BMW: The ultimate niche machines, not driving machines anymore.
How do you feel when you see VW rims on Skoda?
23 members have voted
BMW is one company that keeps losing the plot over and over again. I have never known a company so relentless in pursuing niche markets that it comes up with models that are supposed to be a result of a comprehensive market study. This means that all the current models made by BMW are actually designed by studies based on opinion given by the following:
A fat American 6ft 5in couch potato who thinks Football is a game where burly men bang into each other while chasing a oval shaped ball and thinks that the world consists of anything in between Arkansas and Florida;
a middle aged CEO of a company who likes sitting in the rear seat of his 7 series and has 4 kids;
a 30 something career woman who likes sitting up high in a vehicle as she
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