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Study reveals about brand loyalty for luxury cars

Study reveals about brand loyalty for luxury cars

SYF77

Entry posted by SYF77 ·

1,488 views

How do you feel when you see VW rims on Skoda?  

23 members have voted

  1. 1.

    • Indifferent ...
      9
    • Owner of the Skoda couldn't find Skoda rims
      5
    • Owner tries to disguise the Skoda as a VW
      9
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Conducted by Polk and AutoTrader.com, the 2012 New Luxury Vehicle Loyalty study examines the reasons why luxury car buyers stay loyal or switch to a competitor brand. The survey was conducted between September to November 2011 among 1485 American luxury car buyers from six high-end car manufacturers namely Acura, Audi, BMW, Cadillac, Lexus and Mercedes-Benz.

 

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