Lexus believes sedans will die off unless they evolve
Lexus believes sedans will die off unless they evolve
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Toyota global branding chief Tokuo Fukuichi reckons the high demand for SUVs and crossovers now means that sedans must do better or they will die off.
In an interview with Automotive News, Fukuichi said that sedans are 'too formal and needs to be more dynamic'.
“Unless we can really offer a sedan experience you cannot have with an SUV or crossover, I think the sedan may not be able to survive if it does not evolve. At a certain point of time, the traditional, square, three-box sedan will go away,” he said.
He then went on to add that SUVs have improved a lot recently and are now as comfortable as sedans and handle just as well.
Also in the article, Fukuichi also hinted that there's a possibility that Lexus might create a Lexus wagon or a model with a shooting brake bodystyle if they had enough resources.
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